
The $3.5 Trillion Advantage: A Marketer’s Guide to Revenue Growth in Today’s America


What’s Black About It – Insights to Increase Your Share of a Changing African-American Market


Hispanic Marketing: The Power of the New Latino Consumer


The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies


Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers


The 85% Niche: The Power of Women of All Colors–Latina, Black, and Asian


Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation


The New Mainstream: How the Multicultural Consumer Is Transforming American Business
