Books, Reports, Essays and Downloads

Tee-Dog and The Magic Globe: China

The Culture of Research: Insights from a 45-year practice in the design and execution of multicultural research

The $3.5 Trillion Advantage: A Marketer’s Guide to Revenue Growth in Today’s America

What’s Black About It – Insights to Increase Your Share of a Changing African-American Market

Hispanic Marketing: The Power of the New Latino Consumer

The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies

Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer

The 85% Niche: The Power of Women of All Colors–Latina, Black, and Asian

Win! the Hispanic Market: Strategies for Business Growth

Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom