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Zee TV to Hold Mini-Upfront Lunch & Learn Event to Inform Advertisers and Agencies about the South Asian Consumer Market, June 24th, NYC

Date: Jun 17, 2011

NEW YORK, June 14, 2011 —  Zee TV will hold a Mini-Upfront Lunch & Learn event in New York City on Friday, June 24th, from 10:30am-1pm for advertisers and agencies to inform them about the South Asian consumer market.

Participants will enjoy a sumptuous Indian buffet as they learn about the culture and demographics of the South Asian/Indian market, the most affluent consumer group in the U.S.

A lively panel discussion will be held at the start of the event featuring experts from Nielsen, the US Census, MetLife, DraftFCB and Kang & Lee. Then lunch, live entertainment, music, dance, cooking demonstrations, henna hand painters and interactive displays will follow.

The event is programmed specifically for advertisers and agencies new to the South Asian market. The panelists will address the value of the South Asian consumer segment: Growth, Measurement, Demographic and Opportunity.

This highly educated consumer group, with a median annual household income of $90K, over indexes the U.S. national average in every meaningful consumer category.

Nielsen-rated Zee TV serves as the ultimate source for all South Asian entertainment: gripping dramas, engaging reality shows, cricket, Bollywood blockbusters and special events.

Zee TV recently hired top multicultural television sales executive Tom Marsillo as Senior Vice President to oversee the network’s efforts to expand into the general market.

For more information contact Lisa Skriloff, President, Multicultural Marketing Resources, Inc. at or 212-242-3351 or Tom Marsillo, Senior Vice President, Zee TV Networks at or 646-745-9020.