WOMANS DAY MAGAZINE DEBUTS WOMANS DAY FOR LATINAS
WOMAN’S DAY MAGAZINE DEBUTS WOMAN’S DAY FOR LATINAS
Special Issue to Debut with the November 2013 Issue
NEW YORK, October 16, 2013 – Woman’s Day, the trusted friend of more than 17 million American women, announcesWoman’s Day for Latinas; a special issue dedicated to providing today’s Latina woman with information on what matters most to her. The issue will hit select newsstands with the Woman’s Day November issue.
“We’re so proud to introduce Woman’s Day for Latinas to our readers,” said Woman’s Day Editor in Chief Susan Spencer. “This special issue offers us a new way to engage our Latina readership in a way that is personal and relevant.”
Created for the English-speaking Hispanic woman over the age of 40, Woman’s Day for Latinas celebrates the richness of today’s Latina woman’s life, recognizing the importance of family, food, culture and wellness. The issue will be poly-bagged with the November issue of Woman’s Day and distributed to 445,000 targeted subscribers and select Walmart newsstands in top Hispanic markets throughout the U.S.
Journalist and award-winning author Veronica Chambers serves as guest editor, leading Woman’s Day for Latinaseditorial direction. A first-generation Panamanian-American, Chambers has written a best-selling memoir and cookbooks as well as non-fiction publications that draw on her experiences as a Latin American woman.
“Woman’s Day for Latinas is the first of its kind-there is no voice that speaks to this large, and growing, group of women,” said Veronica Chambers. “This reader is the heart of her family and community. She holds the family traditions and we’re creating this magazine to embrace her interests, culture and values.”
Keeping in line with Woman’s Day, Woman’s Day for Latinas will include personal features, customized beauty stories and health/wellness content. Woman’s Day for Latinas will consist of four key content areas, including:
Celebrity Interviews A departure from Woman’s Day magazine; the issue features a celebrity cover star as well as interviews with renowned Latina women and influencers. The issue features chef and TV personality Ingrid Hoffmann, who shares her secrets to cooking low-calorie Latin food without sacrificing flavor.
Beauty The beauty section will encapsulate timeless beauty advice passed down from generation to generation along with product advice and informative ‘how-tos.’ Highlights from the beauty section include a fragrance guide and a feature on one Latina’s transformation from brunette to blonde.
Food Food coverage will be at the heart of Woman’s Day for Latinas. The section will explore favorite family recipes, and how food and mealtime serves as the impetus for family gatherings.
Health/Wellness Health coverage is at the core of Woman’s Day’s DNA. Wellness is also of huge importance to the Woman’s Day Latina readership. The section will take a deeper look at the health issues that touch the lives of Latina women every day. A continued focus on heart health will also be carried over from Woman’s Day magazine.
Readers will also be able to connect with Woman’s Day for Latinas through a dedicated Facebook tab, Facebook.com/WomansDayMagazine along with the hashtag #WomansDayforLatinas.
About Woman’s Day
More than 17 million women turn to Woman’s Day for personal inspiration and insightful advice on how to make life more affordable and enjoyable. Woman’s Day speaks to the reader’s values, and helps her celebrate what matters most. In addition to the print publication, Woman’s Day reaches readers through multiple platforms including WomansDay.com, m.womansday.com, Pinterest, Facebook, Twitter, digital editions and special interest publications. Woman’s Day is published by Hearst Magazines, a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 83 million adults (Fall 2012 MRI gfk).Follow Woman’s Day on Facebook, Twitter and Pinterest.