In Reading, Pennsylvania, Ramon Ignacio has a higher chance of being Hispanic because 58% of Reading’s residents claim to be Hispanic, versus the small 1.2% that claim Asian ancestry. Nearly 3,000 miles away in San Diego, California, the ethnic prediction of the same name would be Filipino. While California is a highly Hispanic state, in a Filipino neighborhood, the demographic makeup would be influential enough to predict Ramon Ignacio to be Filipino.
It’s fascinating when first names and surnames are shared cross-culturally, especially in the case of Ramon Ignacio, where both parts of the name are shared between the same two ethnicities. This swiftly narrows down how the individual identifies. With a little help from geography, we can get a more thorough understanding of who exactly Ramon Ignacio is.
Ethnic Technologies (E-TECH) is the Global Leader in Multicultural Marketing, Research, Data Enhancement, Segmentation and Modeling Analytics. The EthniCenter® from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-TECH’s Multicultural Ethnic, Language Preference and Degree of Assimilation Indices outperform the competition in accuracy and response rates time after time. Whether using the data for marketing via social media, search engine marketing (SEM), digital, mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved.
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