Totaling more than 50 million individuals, Hispanics are the largest minority in the United States and have reached a critical mass online. As the fastest growing segment of the online population, the Hispanic online market has emerged as one of the most attractive and lucrative customer segments on the Internet.
To reach this segment, first you must understand who the Hispanic digital user is and what makes them tick – or click – online.
- Online Hispanics are mobile-savvy: 16% higher mobile data usage than national average.
- Online Hispanics are social: 66% use Facebook vs. 58% general market.
- Online Hispanics are digitally responsive: 200% more receptive to online ads than non-Hispanics.
Captura Group is an award-winning Hispanic digital agency with full service bilingual capabilities.