What Was Groupon Thinking?, by Saul Gitlin, EVP, Strategic Services, Kang and Lee Advertising

Imagine this: A Groupon Superbowl TV commercial opens with rich images of ancient culture and tradition… on the West Bank. We see the sun rising over a minaret, punctuated by calls for morning prayer. Cut to a quick glimpse of a famed religious site — the Cave of the Patriarchs, perhaps? We then see a man walking towards us, wearing traditional robes and headdress, as a voice-over mentions the ‘plight of the Palestinian people.’ Then, the camera pulls back, and we see the man is actually walking towards a table in a stylish, richly appointed dining room, carrying a plate of chumus, tehina, eggplant salad, pita, and steaming meat skewers — just as a (famous) diner speaks of the great Groupon he and his friends got for that Middle Eastern restaurant in Chicago.

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