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What Does Transculturalism Mean for Multicultural Marketers Advertisers and Programmers

Date: Mar 13, 2014

What’s a “marathon”, a “jog”, and “clearing out a rack” got to do with the TV industry, and how do new media habits impact your multicultural strategies?
The Business of Content Distribution in the Age of Digital Media:  The Impact of OTT on Bedrock Programmer-Distributor Relationships Becomes Key Focus of March 20 NYC Event

March 7, 2014, New York, NY-The formation of new OTT relationships, as well as the transformative changes in the relationship between programmers and content providers and their distributors will take center stage at Horowitz Associates’ 14th Annual Multicultural Media Forum in New York City. On March 20th, roughly 400 thought-leaders from the media, advertising, technology, and financial industries will gather to address these and other important topics in today’s dynamic media environment. This full-day research and strategy-driven event will include a number of stimulating panel discussions with media industry experts.

 

Glen Friedman, President & Founder, Ideas & Solutions, will moderate the “Content and Distribution” panel, featuring Emma Brackett, VP, Content & Programming, DIRECTV; Joel Kliksberg, VP/Chief Strategy Officer, Fusion; Alexis Johnson, VP, Content Acquisition, Time Warner Cable; Michelle Rice, EVP, Sales & Marketing, TV One; Evan Shapiro, President, Pivot; and Sruta Vootukuru, Director, Programming, Dish Network. Says Friedman, “We are experiencing a media tsunami in terms of the rate of change and consumer alternatives, and the challenge is to prepare and think through the best strategies to maximize opportunities for both distributors and content creators.” The discussion will address issues including what types of content resonate most with an increasingly diverse audience, what distribution deals look like in the age of VOD, OTT, and TV Everywhere, and how distributors and networks can partner together to maintain the value and relevance of multichannel subscriptions to consumers in light of these new alternatives. Read full release >>

 

For more information and to register: www.multiculturalmediaforum.com or contact Stephanie Wong: (914) 834-5999, stephaniew@horowitzassociates.com. All attendees will be eligible for a raffle for a trip for two to Paris, courtesy of French Broadcaster TV5MONDE!

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