Walton Isaacson Wins for Content for Lexus at the Realscreen Awards
Los Angeles, June 11, 2014—Walton Isaacson’s “Verses and Flow,” Black entertainment programming designed on behalf of Lexus to spotlight emerging talent in the spoken word and music arts, captured the award for Best Brand Funded Program at the Realscreen Awards on June 4.
“Verses and Flow” is an NAACP Image Award nominated series that will begin its fourth season in the Fall.
The Realscreen Awards pay tribute to the best in non-fiction entertainment and content from around the globehttp://awards.realscreen.com/Winners. Winners are determined by some of the industry’s most highly regarded experts.
At FIAP, against hundreds of competitors, the agency ranked among the top 30 agencies overall and was in the top 4 of U.S. Hispanic agencies http://www.adlatina.com/publicidad/fiap-2014-los-ganadores-de-radio-tvcine-y-campañas-integrales.
The campaign, which is a contender at Cannes this year, also won a Merit Award in the film category of the One Show where Walton Isaacson was the only U.S. agency to produce an Hispanic audience campaign that won a film award.
Moreover, the campaign won a Bronze at Brazil’s Wave Festival, making Walton Isaacson the only U.S. agency to be recognized with a winning Hispanic audience campaign at this international festival. The campaign also won a Gold at the U.S. Hispanic Idea Awards and was a finalist at the New York Festivals http://advertising.newyorkfestivals.com/winners/5592/.
Walton Isaacson co-founder and partner Aaron Walton said, “We are proud of our agency’s creative excellence across the board and the great ideas and work generated on behalf of all consumer segments.”
About Walton Isaacson
Founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and esteemed partner Earvin “Magic” Johnson, Walton Isaacson (WI) provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers. This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, providing unprecedented value and efficiency for its partners. WI’s marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments. This highly integrated approach to client business substantiates the agency’s focus on being “The Planet’s Most Interesting Agency.”
Walton Isaacson’s offices are headquartered in both Chicago and Los Angeles, with additional offices based in New York, Miami and Tokyo. Clients include Lexus, Samsung, McDonald’s, Unilever’s Degree, Suave and Clear brands, Beam Suntory’s Skinnygirl Cocktails, Jim Beam, Courvoisier, Knob Creek, Basil Hayden’s, 2 GINGERS® and Cruzan Rum, The Academy of Motion Picture Arts and Sciences, Hillshire Brands including Jimmy Dean, State Fair and Sara Lee Sweet Goods, One.org, The Los Angeles Dodgers and Avión Tequila.