Upcoming Webinar: Build Smarter Segmentations That Drive Decisions

Date: Jul 29, 2026

Designing Smarter Segmentations:

Choosing the Right Approach for Your Business

📅 Thursday, July 30, 2026 | Noon CT

There is no single right way to approach segmentation. The most effective strategy is the one built around what your organization needs to decide, how quickly it needs answers, and how the results will be used.

Join our next Emerge Smarter webinar to hear client-side market research professionals from a variety of industries share how they are navigating today’s segmentation landscape, including how they choose the right approach based on business goals, timing, organizational needs, and activation plans.

Darren Breese, Senior Vice President of Online Qualitative Research, will moderate the client-side panelists. Erin Welters, Senior Vice President of Quantitative Research, will share how C+R approaches segmentation, including how AI-powered tools, behavioral data, and emerging methodologies can strengthen the work before, during, and after the research process.

If you are planning a new segmentation study or refreshing an existing one, you’ll leave with practical ideas to approach your next initiative with greater confidence.

Register Now!

Can’t make it live? Register anyway, and we’ll send you the on-demand recording.

Emerge Smarter Webinar Now On-Demand

From Insight to Action: Activating Research That Drives Decisions

Kat Figatner, Senior Vice President of Qualitative Research, shares how Activation Workshops can help teams move beyond the final report by aligning stakeholders, prioritizing opportunities, and turning insights into clear next steps.

Watch On-Demand

Featured Articles

Upcoming Webinar: Build Smarter Segmentations That Drive Decisions

Emerge Smarter Webinar Now On-Demand

From Insight to Action: Activating Research That Drives Decisions

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