TV Globo Internacional Joins GlobeCast OTT Platform MyGlobeTV
Brazil’s leading broadcaster joins MyGlobeTV’s lineup of international and thematic content
SÃO PAULO and NEW YORK – TV Globo International has signed an agreement with GlobeCast, a leading provider of media management and global content delivery services, to join its MyGlobeTV platform.
MyGlobeTV is a television bouquet that brings international and thematic audiovisual content directly to subscribers in the United States. In contrast to WorldTV, GlobeCast’s direct-to-home satellite offering, with MyGlobeTV all viewers need is a broadband Internet connection and a MyGlobeTV set-top box; no satellite dish is required.
Launched in July, MyGlobeTV is currently composed of 16 Romanian channels and there are plans to rapidly expand the lineup to include further communities, attracting a large variety of niche audience groups.
“We’re very pleased to welcome TV Globo to our MyGlobeTV platform. GlobeCast Americas launched MyGlobeTV to provide an innovative, user-friendly, and unique way for communities of viewers in the Americas to access their content,” said GlobeCast Americas CEO Lisa Coelho. “With MyGlobeTV, the significant and growing community of Brazilians and Portuguese speakers in the US and indeed any viewers with a broadband connection, will be able to watch TV Globo International and follow the news in real time – as well as live sports, soap operas, miniseries, children’s programs, and entertainment.”
“We are very happy with this new partnership,” said Raphael Correa Netto, Head of International Sales at TV Globo. “Now, more Brazilians and Portuguese speakers in the United States will be able to watch Globo´s programs delivered via broadband. This system gives more mobility so that fans of our telenovelas, documentaries, and entertainment shows can follow their favorite programs.”
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