This is Ethnic Technologies

This is Ethnic Technologies

Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.

Ethnic Technologies strives to learn about the world’s cultures and languages through people’s names. We aim to promote diversity and inclusivity in marketing by providing the highest quality multicultural marketing software and data. We believe valuable demographic insights will transform brand marketing and enhance culturally sensitive communication.

Since 1997, Ethnic Technologies has been an asset to multicultural marketing by leading in-depth research in the field of onomastics (names), cultures and marketing. We are devoted to thorough and continued name research, which when coupled with prioritized name intelligence allows for a unique software product that consistently produces accurate results that will make your marketing campaigns and studies prosper.

E-Tech 2019 includes more granular identification for Chinese individuals (Taiwanese, Mandarin Chinese and Cantonese Chinese), resulting in a 60% increase in the ability to identify people that are Taiwanese, one of the fastest growing and highest value consumer groups in North America. Ethnic Technologies’ extensive, in depth name research paired with our Enhanced Neighborhood Analytics (ENA) enables E-Tech 2019 to deliver this new, higher level of granularity, sharpening insights into the enormous East Asian market.

Vesta revolutionizes the way multicultural consumer information can be used in digital marketing, site selection, growth projections and many other areas.

There is nothing the team at Ethnic Technologies loves better than to show our many clients and prospects the marketing power of our products and how we can help. Please contact us for an analysis of your customer data or sample of our data products to reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada and beyond.