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The Source Book of Multicultural Experts 2010/11 is Published by Multicultural Marketing Resources, Inc.

Date: Nov 02, 2010

13th Edition of Reference Guide Provides Resources for Marketing Executives and Journalists

New York City – October 26, 2010
– Multicultural Marketing Resources, Inc. (MMR) announces the publication of the 13th Edition of The Source Book of Multicultural Experts (ISBN 978-0-9817923-2-3). Published in a convenient desktop handbook size, The Source Book of Multicultural Experts is an invaluable tool for both marketing executives and journalists. New this year: the Source Book of Multicultural Experts is also available online in a searchable directory at Companies who are listed in this year’s Source Book can be found at the end of this release.

To order a copy ($19.95 plus tax and shipping) visit

What’s inside: Cross-reference listings guide readers to find a company by business type (e.g. ad agencies, research firms, media, professional organizations) by industry area of expertise (e.g. financial services, entertainment, telecommunications, pharmaceutical) and by ethnic/niche markets including African Americans, Asian Americans, Hispanics, GLBT and other target consumer markets.

New to this year’s book, two additional chapters: The American Muslim Market and Digital Media and Multicultural Consumers.

Ethnic market and special sections in the Source Book of Multicultural Experts, which include expert written articles, are as follows:

The African American Market: “The African American Market-Successful Market Activation: On-Site, On-Air, On-Line, and On-Point” by Lafayette Jones, SMSi-Urban Call Marketing, Inc. and Sandra Miller Jones, Segmented Marketing Services, Inc.

The Asian American Market:
“Asian American Consumers: An Ideal Market for Diverse Categories” by Saul Gitlin, Kang & Lee Advertising

The Hispanic Market:
“America STILL the Land of Opportunity Due to the New American Consumer” by Daisy Expósito-Ulla, d expósito & partners

The American Muslim Market (NEW!): “Reaching the American Muslim Consumer” by Mohamed el-Fatatry, Muxlim, Inc.

The Multicultural Market: “Multicultural Marketing Research: We’re Getting Closer, But We’re Not There Yet” by Michael Halberstam, Interviewing Service of America

The Gay and Lesbian Consumer Market:
“Is Gay a Culture?” by Andy Bagnall, Prime Access, Inc.

The Disability Market:
“Disability-Inclusive Diversity…Putting the Puzzle Together” by Tari Hartman Squire, EIN SOF Communications, Inc.

Direct Marketing: Multicultural Name Segmentation:
“Direct Marketing: Multicultural Name Identification” by Candace Kennedy, Ethnic Technologies, LLC

Digital Media and Multicultural Consumer (NEW!): “Digital & Multicultural Marketing” by Sophia Regelous, Prime Access, Inc.

Culturally Competent Translations:
“It’s Not What You Say, It’s How You Say it” by Elisabete Miranda, Translation Plus, Inc.

Each chapter is also represented online in its own section featured at

The book’s cover, designed by Prime Access, Inc., shows a spectrum of colorful strands symbolizing various cultures interconnecting, crossing over and embracing each other to form a circle. The globe has been magnified beyond the dimensions of the cover, so that it visually “overtakes” the parameters of the space – which tells an interesting story about the growth of the multicultural market.

This year’s cover also includes a new logo for Multicultural Marketing Resources, Inc. which has also been incorporated into the company’s redesigned website,

Statistical highlights from the expert-written Source Book articles include:
•    40 million African American consumers are approaching 14% of the U.S. population
•    Asians are more likely than all groups to have computers at home, own laptops, and they are among the most mature users of the Web
•    The Hispanic community has contributed to over 50% of our country’s population growth in the past 10 years and will continue to do so in the foreseeable future
•    6-8 million US Muslims are spending $170 billion a year
•    In 2009 estimated LGBT buying power was $712 billion
•    The Disability market comprises $1 trillion in aggregate income, and $200 billion in purchasing power.

Marketing executives will find ad agencies, research companies and other experts in multicultural marketing to help them reach these growing populations–minority communities that will represent their majority customer in not just urban areas, but all over the nation. Human resource and purchasing executives will find contacts for vendors and suppliers that are minority- or women-owned businesses.

Journalists can browse listings, categorized by industry and market segment, to find a knowledgeable expert to provide background information or a quote for publication. These experts serve as credible sources for articles on ethnic communities or multicultural marketing and to add their voices to year-round coverage of a diverse America.

Many companies listed in The Source Book have also been featured in Multicultural Marketing News, the digital newsletter published by Multicultural Marketing Resources, Inc. “We decided to publish the first Source Book of Multicultural Experts because of the volume of calls we were getting from reporters seeking diverse sources for stories and from marketing executives looking for experts to help them reach ethnic customers,” said Lisa Skriloff, publisher, The Source Book of Multicultural Experts and president of Multicultural Marketing Resources, Inc. “The Source Book makes it easy for them to get in touch with these experts.”

Multicultural Marketing Resources, Inc. is a NYC-based public relations and marketing firm representing the nation’s leading experts in marketing to multicultural America, businesses owned by minorities and women as well as corporations with diversity and multicultural advertising news. Now in its thirteenth year, the 2010-2011 edition is an updated and expanded edition of The Source Book of Multicultural Experts, first published in July 1998. MMR also publishes Multicultural Marketing News (subscribe at, Multicultural Travel News and offers a Multicultural Speakers Showcase,

The Source Book of Multicultural Experts is available for sale for $19.95 + $3.50 shipping (+$1.77 tax for NY state addresses) and is provided free of charge to journalists seeking to expand their source list in general or for a particular article.

The cost of the book includes one free consultation with Lisa Skriloff, President, Multicultural Marketing Resources, Inc., regarding any related topic, ie choosing an ethnic marketing expert, selecting a multicultural conference/event to attend/support, suggestions on multicultural marketing books and studies, finding a multicultural marketing speaker to address your corporate marketing department/speak at your conference, etc.

To order a copy, mail a check for $19.95 + $3.50 shipping + $1.77 tax for NYS address only, payable to Multicultural Marketing Resources, Inc., to 101 Fifth Avenue, Suite 10B, New York, NY 10003, Fed Tax ID: 13-3873925. Credit card payment is also accepted (use form below or order online at

Or order online from

If you are interested in being included in the next edition of the Source Book of Multicultural Experts or in our online Experts Directory or you need more information, call Agata Porter at 212-242-3351 or email


Purchase a copy of The Source Book of Multicultural Experts, 2010-11.

Please fill out the information below and email it to Or, fax to 212-691-5969.

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Following is a list of companies featured in The Source Book of Multicultural Experts 2010/11

Advantage Communications, Inc.
Aguilar Productions, Inc.
Alma DDB
American Advertising Federation (AAF)
Améredia, Inc.
Association of Hispanic Advertising Agencies (AHAA)
Campbell-Communications, Inc.
Casanova Pendrill
The China Press
Chisholm Consulting, Inc.
Comunicad, Inc.
Creative Consumer Research
d expósito & Partners
DAE Advertising
Daniel Gonzalez & Associates
E. Morris Communications, Inc.
EIN SOF Communications, Inc.
El Diario La Prensa, an impreMedia Company
El Eco de Virginia-Weekly
El Mensajero, an impreMedia Company
ES Advertising, Inc.
Ethnic Technologies, LLC
Footsteps, LLC
The Futures Company
Gfk Custom Research North America
Global Lead, LLC
GlobalWorks Group, LLC
GOLDSEA PMG (Premium Media Group)
Grupo Gallegos
IRC/International Communications Research
ImpreMedia Digital
in French only, inc./in Spanish too! Translations
Interviewing Service of America (ISA)
Ipsos Public Affairs
IW Group, Inc.
Kang & Lee Advertising
La Opinión, an impreMedia Company
La Prensa, an impreMedia Company
La Raza, an impreMedia Company
Latin2Latin Marketing + Communications
LatinoEyes®, a division of C & R Research
Marketing Werks
MHz Networks
Miami Market Research, Inc.
MRSI (Marketing Research Services Inc.)
Multicultural Marketing Resources, Inc.
Muxlim, Inc.
New American Dimensions
Open Doors Organization
Opinion Access Corp.
People en Español
PM Publicidad
Prime Access, Inc.
RK Hispãnica Direct/Rola Kimmerling Associates, Inc.
Rumbo, an impreMedia Company
Russian-American Media, LLC
SMSi-Urban Call Marketing Inc.
The SinoAmerican Times
SinoVision, Inc.
SSRS/Social Science Research Solutions – Connecting Indians Worldwide
T.D. Wang Advertising Group, LLC
Translation Plus. Inc.
Vista Magazine, an impreMedia Company
Witeck-Combs Communications
World TV
Zubi Advertising