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13.5% Trial Lift | 66.7% Paid Sub Lift | 55% Of Philo’s Audience Is Multicultural¹ |
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| THE STORY IN BRIEF | | Philo needed to grow trial and paid subscribers beyond what manual A/B testing could deliver. Claritas AI Optimization tested creative and audience combinations in real time across Philo’s CTV campaign, measured against a control group with AI turned off. Philo ran its own independent holdout study, and the numbers matched: the AI-managed campaign won. | | For multicultural marketers, the audience context matters as much as the lift: Philo reports that 55% of its audience identifies as multicultural¹, making a CTV platform like Philo’s a relevant testing ground for creative and audience strategies built for diverse consumers. |
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⚡ REAL-TIME
OPTIMIZATION | | ✅ INDEPENDENTLY
VALIDATED | | 📈 CONTINUOUSLY
IMPROVING |
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Ready to replicate
results like these? | | See exactly how Claritas AI Optimization drove the lift on a diverse-audience CTV platform, measured against a control group, and confirmed by Philo’s own data. | |
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