Get actionable insights on Hispanics-the fastest-growing U.S. segment.
In celebration of Hispanic Heritage Month, Claritas has released its 2020 Hispanic Market Report.
Numbering over 62.8MM in 2020, Hispanics now represent 19% of the total U.S. population and are one of the fastest-growing segments, accounting for 56% growth over the past two decades. The growth trend will continue into the near future, as Hispanics are projected to drive 62% of the population growth through 2025.To target this market, as you would any other, you need to make sure your brand and offerings deeply resonate with these consumers. Know more about the spending habits, media and tech behaviors of the Hispanic market, and how they differ from their non-Hispanic neighbors. Get the marketing insights you need to develop a better Hispanic marketing strategy for 2020-2021.