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TD Wang Wins Two Pulse Awards

Date: Nov 19, 2013

 

T.D. Wang Wins Two Pulse Awards

 

SEATTLE – November 19, 2013 – T.D. Wang Advertising Group, LLC was honored to receive two awards at the Puget Sound American Marketing Association (PSAMA) Pulse Awards. They were awarded Best Integrated Marketing for Medium/Large Business and the coveted Best in Show for their Waste Management campaign, Cantando se aprende a reciclar – By Singing You Learn to Recycle. This is the first time a multicultural in-language campaign is recognized at the PSAMA Pulse Awards.

“The PSAMA Pulse Awards highlighted the region’s best marketing strategies, creativity, and results,” said Don Morgan, president of PSAMA. “These awards recognized marketers who best understood the pulse of their audience, and really embraced the marketplace and its objectives. This is the only marketing awards competition of its kind in Washington, made even more unique because winners were selected by their peers at the event.”

 

In Cantando se aprende a reciclar – By Singing You Learn to Recycle, T.D. Wang developed a four-tiered campaign that spanned advertising (TV, radio and earned media), grassroots cultural outreach, digital content development and transcreation, and cultural competency training for Waste Management. T.D. Wang started with key cultural insights at the core of the campaign development and created an innovative cultural approach to resonate with the audience delivering an impactful and memorable recycling experience for the target community.

“With admirable competitors like Copacino+Fujikado and Microsoft Bing, we   were extremely excited to be nominated for a Pulse Award” said Tim Wang, Founder & Principal of T.D. Wang.

 

“When a campaign uses a holistic creative strategy approach that includes modern transcreation techniques, it achieves accuracy and success in being able to deliver its message across all cultural audiences. Winning the Pulse Award in our category and also Best in Show proves that our peers recognize our vision, and we’re incredible grateful to be honored by such an avant-garde community of experience marketing professionals” said Ha Na Park, Creative Strategist at T.D. Wang.

 

About T.D. Wang Advertising Group, LLC

T.D. Wang Advertising Group, LLC (“T.D. Wang”) is an award-winning, full-service marketing agency headquartered in Seattle, Washington. T.D. Wang has developed a reputation for delivering results for companies in reaching today’s ever-changing multicultural and diverse audiences. T.D. Wang provides creative solutions in connecting to diverse populations that extend beyond the traditional norms of advertising and marketing.

 

About the Pulse Awards
The Pulse Awards event is the only awards show honoring the area’s most effective marketing programs. The event is sponsored by the Puget Sound Chapter of the American Marketing Association (PSAMA), whose mission is to promote and advance the marketing profession throughout Western Washington.

Contact: Alejandro Paredes

alejandro.paredes@tdwang.com

206-623-6888

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