Karen Sinisi, Director, Sales and Marketing, Ethnic Technologies
Karen has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. Karen has 25 years of previous experience in marketing, client service and management.
Topics: Multicultural Direct Marketing, Using Name Segmentation to Identify Your Multicultural Markets, Direct Marketing
View Karen’s full Speaker profile here. View full company profile here.
Liz Castells, CEO, Chief Strategy Officer, INFUSION
Liz Castells-Heard is CEO and Chief Strategy Officer of INFUSION, a full-service Multicultural agency that provides Fortune 500 Clients best-in-class strategic leadership and consistent results, known for their analytics, marketing strategies, first-in-kind thinking, and cultural narratives that compel ROI-Powered ideas. Liz is an industry force with a Stanford MBA, finance and psychology training, ‘tell it like it is’ magnetic style, and nearly 40 years of General market, Client, and Multicultural experience including DDB NY, Campbell’s, Oriflame, andConill/Saatchi. Her strategic acumen and foresight has helped many companies like McDonald’s, Toyota, Charter Communications, and Safeway grow their businesses. Her inspiration and demand for excellence galvanizes her team, and creates campaigns that earn ROI, awards and her “Our Fearless Leader” moniker.
Founded in 1998, Liz envisioned an ethnic agency making business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business – a place run with heart, candor, free of egos, BS or layers; and a multi-disciplined strategic team for combustible ideation. This vision led her to trademark Transculturation™ – a business-building model for effective cultural integration that guides companies to easily understand and profitably integrate Multiculturalacross all the 5 P’s, working closely with their internal departments and agency partners.
Topics: Multicultural Marketing for ROI-Powered Ideas & Business, IntegrationAdvertising to the Multicultural Consumer in the U.S., Consumer Insights and Segmentation, TransculturationTM, Branding, Direct Marketing, Retail, & Activation, Strategic Business Consulting, Connecting Across Ages & Lifestyle, Ambi-Cultural Movement: Impact of Acculturation, Research: Data Analytics and Metrics
View Liz’s full Speaker profile here. View full company profile here.
Michele Cordoba, Founding Director, Vision Strategy and Insights
Michele Cordoba is a creative and experienced researcher and marketer with particular expertise in consumer/voter engagement and message development. She is one of the founding partners of the women- and minority owned Vision Strategy and Insights, a full-service multicultural marketing and strategy firm with a unique specialty in civic engagement and issue advocacy research. She is proud to have worked with campaigns, independent expenditures and nonprofits to raise the voices of women voters in local, state and national elections, particularly voters of color.
Topics: Strategic Consulting, Creative Development and Assessment, Media Research, Intercept Studies, Hispanic Segment (all acculturation levels), Data Analysis and Report Writing
View Michele’s full Speaker profile here. View full company profile here.
Brenda Lee, Founding Director, Vision Strategy and Insights
With over 20 years of marketing, consulting, market research and business management experiences, Brenda is uniquely qualified to provide her clients superior data driven strategic consulting services.
Prior to forming Vision Strategy and Insights, Brenda founded and managed The Quan Market Research – a marketing consulting company offering marketing management, research and consulting services across various industries. In an earlier life, Brenda managed world-class brands for Campbell Soup Company and The Coca-Cola Company as a brand manager.
Topics: Strategic Planning, New Products, Advertising Development and Assessment, Brand Optimization, Concept Testing and Optimization, Qualitative Research, African American Segment, Senior Segment
View Brenda’s full Speaker profile here. View full company profile here.
Lauren Wesley Wilson, Founder & CEO, ColorComm Media Group and ColorComm, Inc.
Lauren Wesley Wilson is an Award –Winning Diversity and Inclusion Strategist. Lauren currently serves as Founder and CEO of ColorComm Media Group and ColorComm, Inc. In 2011, Lauren founded ColorComm, Inc., the nation’s leading women’s platform addressing diversity and inclusion across the communications, marketing, media, advertising, and digital arena. Lauren has provided 40,000+ professionals with the tools and resources to advance, has secured 500+ jobs for ColorComm Members, and has worked with Fortune 500 companies on their D&I strategy. Lauren has been recognized by PR Week’s 50 Most Powerful in PR, Ad Age ‘Women to Watch’, PR Week’s 40 under 40 Award, The Root 100, New York Women in Communications, among many others.
Topics: Diversity & Inclusion, Gender Equality, Equal Pay, Women in the Workforce, Networking, Negotiations, Women Empowerment, Leadership, Entrepreneurship
View Lauren’s full Speaker profile here.
Ashleigh Williams, Senior Research Director, C+R Research
Ashleigh Williams is a Senior Research Director at C+R Research. Her own cultural context and expertise illuminates her research style and enables empathic connections with consumers of various backgrounds. In addition, she helps spearhead the CultureBeat PULSE ezine at C+R and holds experience working with multicultural teens, harnessing her passion to uncover the thoughts and desires of the next generation.
Topics: African American Lifestyle and Ritual Trends, Unlocking Codeswitching and the Impact on Moderation/Research, Consumer Insights and Segmentation, Advertising to the AA Consumer in the US, Differences Among AA Generations, Qualitative Research, Multicultural Research Best Practices, Defining Cultural Identity + Affinity
View Ashleigh’s full Speaker profile here. View full company profiles here and here.
Shaili Bhatt, Senior Research Director, C+R Research
From 2012-2016, Shaili served on the Board of Directors for the Qualitative Research Consultants Association (QRCA), a global association promoting the excellence of qualitative research. She has presented her ideas at dozens of events, including QRCA, AQR, TMRE and IIEX North America.
She has been the Trends Editor for QRCA VIEWS magazine for over 10 years, is a regular contributor for CultureBeat PULSE, and she was nominated as a Qually Award finalist in 2018.
Topics: Multicultural Movement: Celebrating Inclusion, Indian American Lifestyles and Trends, Indian Immigrants and the American Dream, Xennials: A Hybrid Generation, Exploring Jobs-to-Be-Done with Qualitative Research, Multicultural Ad Testing and Optimizations
View Shaili’s full Speaker profile here. View full company profiles here and here.
Jorge Martínez-Bonilla, Vice President, C+R Research
Involved in language learning and cultural exchange since childhood, Jorge has a keen sense of cultural awareness and empathy.
Beyond his work with general population, Jorge specializes in multiculturalism and multicultural consumer research. He has lead research initiatives among all the US Hispanic groups as well as with African American and Asian American consumers.
Jorge’s expertise as a researcher covers several areas of strategic focus including consumer attitudes and behaviors, new product development & innovation, consumer segmentation, brand positioning, advertising, and communications development.
Topics: The US Latino/a consumer, Multiculturalism and marketing, Marketing in a multicultural economy: understanding the intricacies of diverse cultural groups, Diversity, Inclusion and Cultural Understanding in Marketing Research, Multicultural Communications & Ad Testing, Multicultural consumers and their Shopping Journeys
View Jorge’s full Speaker profile here. View full company profiles here and here.
Chris Robinson, Vice President, C+R Research
Before joining C+R in 2020, Chris designed and executed qualitative engagements for Kantar, led the Chicago office for Carol H. Williams Advertising, and headed up African American and Youth Marketing for General Motors.
Since 2004, Chris has worked as a qualitative research consultant among a broad array of consumers, including African Americans, children, teens, seniors, doctors, acculturated Hispanics, moms, thought leaders, and corporate executives.
He has designed and executed studies across many industries, including packaged goods, financial services, automotive, home improvement, beverages, and technology, among others.
Topics: Tapping into the Black Male, African American Advertising, African American Marketing Strategies, The Home Improvement Category, Financial Services Research
View Chris’s full Speaker profile here. View full company profiles here and here.
Nina L. Kaufman, Esq., Business Exponential
Nina L. Kaufman, Esq. is an SBA Small Business Champion and Entrepreneur.com legal expert—not your ordinary business attorney. She’s a Forbes Magazine Influencer (on Entrepreneurship), a Mets fan by marriage, and former stand-up comic. She’s also a sought-after professional speaker and frequent media resource who has been featured in the Wall Street Journal, U.S. News & World Report, Crain’s NY Business, Mashable, HuffingtonPost.com, MSNBC’s Your Business, and Fox′s Good Day NY. But Nina knows – from both sides of the negotiating table – that building a real business is about more than just making “today money.” It’s about personal and financial freedom, and structuring your business to achieve that goal. That’s why she established Business Exponential and the Beyond Solo Academy — to offer online business courses and coaching to business professionals and expertise-based service businesses who want to end the overload, earn what they deserve, and enjoy their life in the process.
Topics: Entrepreneurship, Women’s Entrepreneurship, Strategic Planning for Solo and Small Firm Owners, Are You Working with the Right Clients? Grow Your Business Beyond Yourself – And The Skills That Get You There, The Solution to Owning a Business that Doesn’t Own You, Creating Quantum Business Alliances, How to Build Your Business to Cash Out Big
View Nina’s full Speaker profile here.
Lisa Skriloff, President, Multicultural Marketing Resources, Inc. Following successful positions as Director of Marketing at The New York Times and Sales Rep/Editor of Hispanic Age/Caballero Spanish Radio, Lisa Skriloff founded Multicultural Marketing Resources, Inc. (MMR) in 1994 to serve as an authoritative business resource to corporations, agencies and journalists, providing information and referrals to multicultural and diversity experts. MMR is a consultancy, B2B public relations and marketing firm and editorial content supplier as publisher of The Source Book of Multicultural Experts, MMRNews and a Speakers Showcase. The company’s latest effort is the relaunch of multicultural.com where experts can now upload their own content to the directory, job openings to the Career page and upcoming webinars and conferences to the Events page. Lisa is also a travel writer and founding editor of Multicultural Travel News. Multicultural Marketing Resources, Inc. is a WBENC certified woman-owned business, and also certified by New York City and New York State.
Topics: Best Practices in Multicultural Marketing in the US (for international audiences), Getting Started in Multicultural Marketing: Overview of Business Case, Getting Started in Multicultural Marketing: Resources, Organizations and Who You Need to Know, How to Establish Yourself as an Expert, The Ethnic and Niche Market Outreach Opportunity for Travel Marketers, Marketing Financial Services to Multicultural Markets (Panel)
View Lisa’s full Speaker profile here. View full company profile here.
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July 2021 Newsletter
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About This Newsletter
Multicultural Marketing News (MMRNews), is a free e-mail newsletter published by Multicultural Marketing Resources, Inc. (MMR) and sent to +9000 subscribers. For a free subscription, sign up here.