SONY KAL HINDI LAUNCHES ON XUMO IN THE U.S.
Sony Pictures’ Free Ad-Supported Channel Serving the U.S. South Asian Market Now Live on Xumo, TCL Channel, SLING TV, LG Channels & Plex
October 10, 2022– Sony Pictures Networks (SPN), in association with Sony Pictures Television (SPT), today announced that Sony KAL Hindi, its free, ad-supported streaming television (FAST) channel, has launched on Xumo in the U.S. This comes on the heels of Sony KAL Hindi’s debut on TCL Channel in the U.S. and Canada in August. SPN’s general entertainment destination featuring celebrated and award-winning drama and comedy television series direct from India, is now available on Xumo, the TCL Channel, SLING TV, LG Channels and Plex, with additional platforms to come later this year.
Sony KAL Hindi features iconic shows such as Jassi Jaissi Koi Nahin and Bade Achhe Lagte Hai that were mega hits with audiences around the world. The channel’s programming line-up also includes most watched shows such as Mann Mein Vishwaas Hai, Dr. Bhanumati on Duty, Super Sisters, Shankar Jai Kishan and Band Baja Bandh Darwaza. In addition, Sony KAL Hindi is home to Meet the Drapers, an international pitch competition reality series where entrepreneurs from around the globe compete against one another for a $1 million dollar investment in their game-changing ideas from billionaire venture capitalist, Tim Draper.
“After Sony KAL’s successful launch in the US as one of the first South Asian FAST channel in the region, we’re excited to grow the reach of the channel. Now Xumo customers in the US and Canada will be able to enjoy free access to our robust lineup of premium South Asian content that is subtitled and available across multiple devices,” said Jaideep Janakiram, SVP, International Business- Head of the Americas, SPN. “The Sony KAL Hindi channel on Xumo is the perfect complement to our rich library of internationally-focused content from key regions around the world,” stated Stefan Van Engen, SVP of programming and partnerships at Xumo. “There’s a growing interest in programming like this, and our ability to deliver premium, subtitled South Asian content to millions of viewers across several popular genres is a valuable addition.”
For more information about how to get Sony KAL Hindi on XUMO, please visit https://www.xumo.tv/networks/sony-kal/99951184.
In addition to Sony KAL Hindi, SPT also offers Sony Canal, its portfolio of Spanish-language FAST channels for the U.S. Hispanic audience, and Sony One, its FAST channel offering in Mexico.
About Sony Pictures Networks:
Sony Pictures Networks is the consumer-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan. The Company has several entertainment channels In India. In the United States the network has a robust line-up of its popular channels including Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channel, SAB the family-oriented Hindi comedy entertainment channel, MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India cinema; YAY!, the kids entertainment channel, PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; Sony Marathi, the Marathi general entertainment channel; Sony AATH, the Bangla entertainment channel; Sony KAL, a FAST (free ad-supported streaming TV) GEC channel that will be available on multiple platforms like Sling, PLEX, LG, and ROKU, and SonyLIV – the digital entertainment VOD platform available on Sling. SPN reaches out to over 700 million viewers and is available in 167 countries. The Company is recognized as an employer of choice within and outside the media industry. Sony Pictures Networks is in its 27th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India. In the US, SPNI channels are distributed by MSM Asia Ltd. For more information, log onto www.sonypicturesnetworks.com
About Sony Pictures Television
Sony Pictures Television (SPT) is one of the television industry’s leading content providers, producing, distributing and carrying programming worldwide in every genre and for every platform. In addition to managing one of the industry’s largest libraries of award-winning feature films, television shows and formats, SPT is home to a thriving global content business, operating a robust portfolio of wholly-owned and joint-venture production companies across the U.S., Europe, Latin America, and Asia Pacific, as well as linear and digital channels around the world. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.
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