Sensis Takes Us Inside The Hispanic Immigrant Journey With its Three-Part Proprietary New Hispanic Immigrant Report

Brand new research is reshaping our understanding of the Hispanic immigrant experience in the United States. In 2018, the share of the foreign-born population in the United States reached 13.7%, a historic high, largely due to immigration from Latin America. Integrated cross-cultural marketing agency Sensis has released three waves of its proprietary research study, which delves into the adaptation and purchasing habits of recent Hispanic immigrants in the United States and how they may further shape the U.S. economy. It also aims to understand what recent Hispanic immigrants value politically.

In Sensis’ first installment, research reveals immigrating to the U.S. involves significant financial and emotional challenges, with learning English being the primary concern for recent immigrants. Other barriers include immigration status, feelings of isolation, and lack of resources. When it comes to purchasing habits, Spanish-language outreach that feels friendly and emphasizes low costs can be highly effective in earning Hispanic consumers’ business. The report also highlights retailers that have been successful in reaching them. The second wave of the report takes a deeper look at why recent Hispanic immigrants are choosing to come to the U.S., how their immigration journey shapes where they arrive and their hopes for the future. The third wave sought to understand what recent Hispanic immigrants value politically, their political orientation and beliefs, and how that may translate into future U.S. elections.

You can view the full report at https://www.nhi-report.com/.

View full company profile here.

Contact: jrvilla@sensisagency.com