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|REPORT| Tech Behaviors of U.S. Black Consumers

Date: Feb 28, 2022
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Know More About The Tech Behaviors of Black Consumers

In celebration of Black History Month, and continuing our ongoing commitment to providing you the most comprehensive insights into multicultural audiences, Claritas has released our latest U.S. Black Tech Consumer Market Report. Discover unique data, analytics and actionable insights around Black Americans who now represent 13% of the U.S. population. With more than half of all Black Americans having lived their entire lives in the digital age, any company would be ill-advised to ignore these tech-savvy Gen X, Millennial and Gen-Z consumers.

Know more about how to genuinely engage this valuable population segment and gain their trust with intelligence-driven insights.

Going Beyond The Surface With The Black Consumer Market

-with Lydia Smith, Chief Diversity Officer of Victoria’s Secret

February marks the celebration of Black History Month, but it’s also a reminder of the work brands still need to do to reach the high value, highly engaged Black consumer. This month’s episode of The Marketing Insider | A Claritas Podcast, Lydia Smith, Chief Diversity Officer of Victoria’s Secret joins us to share how the mega brand has evolved to be more inclusive of their diverse consumer base. Lydia goes on to explain why connecting with Black consumers, in particular, needs to move beyond surface level, and shares tips for how to achieve this.

Ready to know more about the Black consumer market? Visit or call us at 800.234.5973
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