Seize the Opportunity: Engage the Asian American Consumer Segment -The fastest-growing U.S. multicultural market segment.
This Asian American Heritage Month, Claritas is leveraging its industry-leading proprietary data sets on multicultural consumers in our latest 2023 Asian American Market Report where we share that the Asian population is a driving force in the U.S. economy, boasting astonishing growth, ancestral diversity, and superior buying power. See the following examples of insights from our report, below.
- Representing over 21.1 million individuals, Asian Americans constitute 6.2% of the total U.S. population and have accounted for nearly 18% of the country’s population growth since the 2000 Census.
- Their diverse ancestral backgrounds and acculturation levels, 46% are classified as acculturated, 19% bicultural, and 35% prefer to retain their native heritage and language.
- 50% of Asian American households report annual incomes over $100,000 with a median household income of $103K which is approximately 41% higher than the U.S. household median. Additionally, they are projected to outspend the average U.S. household by over $1 million throughout their lifetimes.
Not only do we provide insights into demographics like those shared above, we also share insights into their top behaviors, preferences, and spending habits across multiple industries. Also learn how, when, and where to engage these consumers and so you can deliver multichannel campaigns, and measure the impact those campaigns have on driving conversions while improving ROI. Don’t miss out on this opportunity. Gain a competitive edge in this important market by downloading our report today!
To gain more insights beyond this report or to learn more about how Claritas can help you identify and engage your best multicultural audiences, contact us at 800.234.5973 or through claritas.com.
For previous multicultural reports and additional thought leadership, please visit our Resources page.
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