In celebration of Hispanic Heritage Month, and continuing our ongoing commitment to providing you with the most comprehensive insights into multicultural audiences, Claritas is thrilled to present to you our latest resource: The 2023 Hispanic Market Report. Why should you be interested?
With more than 67 million U.S. residents, Hispanics now represent 20% of the U.S. population. In just over two decades, the U.S. Hispanic population has nearly doubled in size, accounting for over half of the country’s population growth since 2000. The growth rate shows no signs of slowing down; in the time it takes the average person to read this email, there will be more than 150 Hispanics added to the U.S. population. But the story doesn’t end there. The U.S. Hispanic market is evolving and diversifying rapidly. In the 2020 Census, only 21% of Hispanics identified as “White” (Race), while almost 75% were classified as “Other / 2+ Races.” This shift has significant implications for advertisers like you. To effectively engage this dynamic audience, you need to understand their demographics, preferences, and evolving identity.
What’s Inside the 2023 Hispanic Market Report:
- A demographic snapshot of the rapidly growing U.S. Hispanic market.
- An in-depth exploration of the changing racial identity landscape among U.S. Hispanics.
- Actionable data that will help you tailor your marketing efforts to resonate among Hispanics.
- Insights into what’s driving U.S. Hispanic consumers towards (and away from) selected goods & services.
