Recommended Multicultural and Diversity Books on multicultural.com

Recommended Multicultural and Diversity Books Featured on multicultural.com The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf. View our list of Recommended books below, and here. An American Legacy: Racism, Nativism, and White Supremacy The Black Tax: The Cost of Being Black in America The Culture of Research: Insights from a 45-year practice in the design and execution of multicultural research The Silent Agreement: An Illusion of Inclusion in Black Corporate America Tee-Dog and The Magic Globe: China Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers The $3.5 Trillion Advantage: A Marketers Guide to Revenue Growth in Today’s America Beeline: What Spelling Bees Reveal About Generation Z’s New Path to Success Diverse Voices: Profiles in Leadership Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom What’s Black About It – Insights to Increase Your Share of a Changing African- American Market Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In- Language Market Strategies WIN! the Hispanic Market: Strategies for Business Growth Designing Across Cultures How to Work With and Lead People Not Like You: Practical Solutions for Today’s Diverse Workplace Unstoppable in Stilettos: A Girl’s Guide to Living Tall in a Small World Hispanic Customers for Life: A Fresh Look at Acculturation Hispanic Marketing: The Power of the New Latino Consumer How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer The 85% Niche: The Power of Women of All Colors–Latina, Black, and Asian Marketing to the New Majority: Strategies for a Diverse World The New Mainstream: How the Multicultural Consumer Is Transforming American Business Pressure Makes Diamonds: Becoming the Woman I Pretended to Be Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand ‌ ‌ If you have a book, study, download or other resource that you would like featured on multicultural.com, consider a 12 month placement for $100. The program includes feature placement on the Recommended Books page plus book cover featured in upcoming issues of this Newsletter (Recommended Multicultural and Diversity Books Featured on multicultural.com edition). To include your book in this program, visit our shop page here and select Books, then Add to Cart, Proceed to Checkout and then upload your information. Questions? Email lisa@multicultural.com. Multicultural Marketing Resources, Inc. (MMR) is a publisher of newsletters, Featured articles as solo eblasts, a Calendar of Recommended Multicultural and Diversity Events, a Speakers Showcase and directories online at multicultural.com, a consulting firm to corporations seeking information, and a marketing firm to multicultural agencies seeking visibility and connections. MMR publishes Multicultural Marketing News (MMRNews), an emailed newsletter; The Source Book of Multicultural Experts online and maintains a Speakers Showcase for conferences, ERG events, and corporate meetings. Other services include recruitment consulting, job postings, business introductions and distribution of RFPs. Lisa Skriloff, a consultant and writer on diversity, marketing and travel is President of Multicultural Marketing Resources, Inc. and founded the company in 1994. She is editor of the above mentioned publications as well as Multicultural Travel News and social media channels. Subscribe to MMRNews ‌ ‌ ‌ About This Newsletter Multicultural Marketing News (MMRNews), is published by Multicultural Marketing Resources, Inc. (MMR). For a free subscription, sign up here.

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