Reach Hispanic and “Hispanic-Connected” with a New Direct Marketing Product from Ethnic Technologies
Looking to expand your Hispanic market horizons? Ethnic Technologies, the global leader in multicultural marketing, digital applications, research, data enhancements and analysis, has introduced Hispanic Connected 2015 which provides a 20% increase in your Hispanic marketing universe on a typical database.
Ethnic Technologies’ Hispanic Connected allows you to cast a wider net while still leading with ethnic insights. It identifies those individuals who, while not Hispanic themselves, are closely connected to the Hispanic culture.
An individual is “Connected” to the Hispanic Ethnicity if close family (one parent or a spouse) is Hispanic or if she/he identifies with a strong Hispanic culture or neighborhood. In either of these cases, interaction with the Hispanic community is a part of the individual’s daily life. Additionally, an individual can be “Connected” to the Hispanic Ethnicity if her/his surname is rooted similarly to Hispanic surnames or is frequently used by Hispanics in the US. Although E-Tech doesn’t automatically predict these individuals to be Hispanic, the similarity in their names makes them likely candidates for your Hispanic marketing initiatives.
Ethnic Technologies’ flagship product, E-Tech, takes their clients’ customer list and gives them back the following information about who their customers are: Ethnicity, Ethnic Group, Language Preference, Religion and Hispanic Country of Origin. It can identify more than 180 specific ethnicities within 16 general ethnic groups. E-Tech’s Multicultural Ethnic, Language Preference and Degree of Assimilation selects outperform the competition in accuracy and response rates time after time. Whether using the data for mailing, telemarketing, email campaigns or modeling, the same excellent results have been achieved. E-Tech 2015 greatly improved accuracy and coverage due to increased naming rules and new software architecture. It restructured the software from a “first name first approach” to a simultaneous approach. It also provides more granular Asian Segmentation, which identifies Mandarin and Cantonese languages as well as Taiwanese and Hmong ethnicities.