QUANTASY ACQUIRES AWARD-WINNING MARKETING AGENCY
Acquisition Accelerates Company Growth and Multicultural Marketing Offerings for a Roster of Global Brands and Media Companies
LOS ANGELES, CA – Quantasy, a full-service digital agency, has announced the acquisition of leading multicultural marketing agency Muse Communications, to strengthen its existing capabilities in multicultural and digital marketing, including traditional advertising as well as creative digital strategy, experiential events and social media. It was announced by Quantasy CEO, Will Campbell, who will oversee both entities. As an entity under Quantasy LLC, Muse Communications will double Quantasy’s total workforce to nearly 50 employees.
Founded in 1988, Muse Communications was among the first multicultural marketing agencies creating campaigns specifically targeting audiences from various, cultural backgrounds. As “Generation Z,” or 6-to 21-year-old Americans, are already “the most racially and ethnically diverse generation,” with a majority of 52% identifying as non-Hispanic whites (source: PEW Research Center, Nov 2018), the company continues to create powerful brand experiences with diverse audiences in mind for clients such as American Honda Motor Co., Inc., Wells Fargo, The California State Lottery, and City of Hope. Muse president Shelley Yamane will continue to lead the division while former CEO, Jo Muse, remains a strategic advisor.
“Quantasy is at the epicenter of culture and content, with a unique understanding of how to connect major brands with digital savvy, multicultural Americans with purchasing power,” said Will Campbell. “Our newly expanded company will allow us to create the most authentic, engaging brand campaigns that help our clients become more relevant and proactive in modern culture.”
“I founded Muse more than 30 years ago to help brands move consumers to action by uncovering cultural insights that matter. Will Campbell and I share a like-minded mission to help our clients strengthen and expand their connection with culture and the forces that influence it, which is why I cannot imagine a more suited partner to connect with today’s consumers,” added Jo Muse.
Since its founding in 2011, Quantasy’s team of digital strategists, storytellers, designers, developers and social media experts have developed innovative advertising campaigns with dynamic messaging that connects top brands with their audiences. Clients include top entertainment companies like Google, Lionsgate and WME. Additionally, the company has developed creative and digital content for Hollywood’s top talent like Kevin Hart, Steve Harvey and Magic Johnson Enterprises.
Founded in 1985, Muse solidified its position as one of the advertising industry’s most in-demand, multicultural-focused agencies prior to the acquisition. The company’s offerings include creative development and production, and strategic services and research that reach diverse audiences. The company’s groundbreaking work has earned many of the advertising industry’s most prestigious awards including the CLIO Award, Agency of the Year from the American Association of Advertising Agencies, the Mercury Award for Best Radio Spot, the AAAA O’Toole Award for Multicultural Advertising, The Advertising Club of New York Andy Award of Excellence, and a Gold Effie Award.
Quantasy is a Los Angeles-based creative brand services agency that creates engaging experiences that occur at the intersection of entertainment, advertising, technology and culture. Quantasy delivers premium interactive and social content for clients in the automotive, entertainment, not-for-profit and financial sectors. Founded in 2011, its client roster includes Fortune 500 companies. Quantasy has expertise across digital marketing, branded content and entertainment, social media, web analytics, emerging platforms, millennial marketing and more. For additional information, please visit www.quantasy.com
Shelley Yamane, President & Chief Strategic Officer