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Participants Sought for Virtual Study for Underrepresented Travelers

Date: Jun 02, 2023

Virtual Study for Underrepresented Travelers

The Future of Travel 2023 (FOT23) is a national travel research study brought to you by a partnership of tourism and travel research, strategy and marketing companies, including JMI, Share More Stories, The Culturist Group, and Esra Calvert Consulting. This study is sponsored in part by Virginia Tourism Corporation and Richmond Region Tourism.

FOT23 is a groundbreaking, technology-enabled insights study examining the evolving travel industry through an inclusive and equitable lens. This study will explore the perceptions, emotions and personality traits of a diverse group of travelers that represent unique cultures and identities frequently underrepresented in the travel and tourism industry today.

The purpose of this study is to better understand and improve the travel experiences of underrepresented travelers. We will do this by collecting and analyzing stories from an array of participants about their travel experiences. Uncovering these important experience drivers will help destinations and travel brands become more inclusive and accessible.

This virtual study will be facilitated using SEEQ App, a web-based platform created by Share More Stories. This web-based platform will walk participants through a story-writing process where they will hone in on their travel experiences.

Participants will receive $65 for submitting their story through the SEEQ App. If you are interested in this opportunity, please respond to a few quick questions here:

Deadline to apply is June 3rd.

Share More Stories will follow up with you if you are accepted into the study and provide you with instructions, as well as specifics about what you can expect during the process.


If you have friends who you think would be interested in participating in this study, please refer them to the above link. You will receive $25 for every qualified and approved referral who submits a story.