Featured Articles

Gas Natural Fenosa has chosen SCPF, a creative advertising agency, to carry out all its commercial advertising efforts in Brasil, Mexico, Colombia and Argentina

UniWorld Group, Inc., took top honors in the African American category at the 2010 Effie Awards for the multimedia “Real Talk” campaign produced for the United States Marine Corps

The ADCOLOR® Industry Coalition today kicked off the 2010 ADCOLOR Awards nominations season by announcing that this year’s All-Star honoree will be Queen Latifah

IW Group, a leading Asian Pacific American integrated and full-service marketing agency, announces the winning of Creative Campaign of the Year at the 2010 Asian American Advertising Federation (3AF) conference for MetLife’s 2010 television campaign

The Asian American Advertising Federation (3AF) announced today the winners of its 2010 creative awards recognizing the “best and brightest” in the Asian American advertising and marketing industries

State Farm adds Asian American Advertising Federation’s (3AF) Marketer of the Year award to its long list of achievements after launching a first-rate campaign, 3AF announced Thursday

interTrend is proud to announce that they are the recipients of the 2010 RACie Award in the Innovation category for their Asian American Back to School Campaign for JCPenney

Top experts in marketing to Hispanics, African Americans, Asian Americans and other niche consumer groups are featured at https://www.multicultural.com/products/speakers.html

Multicultural Marketing Resources, Inc. (MMR), a business-to-business public relations and marketing firm representing experts in targeting ethnic consumer markets, announces that it will donate $10,000 to multicultural marketing industry associations and

Multicultural Marketing  Resources, Inc. (MMR), una firma de marketing y relaciones públicas de  comercio a comercio (BTB), que representa a expertos orientados a los mercados  de consumo étnicos, anuncia que donará US$10,000 a las organizaciones  bené

Multicultural Marketing Resources, Inc. announces the publication of the 2004-2005 edition of The Source Book of Multicultural Experts (ISBN 0-9666315-6-0

For this inaugural column, we asked Eric Schnall, Associate Producer and Marketing Director, of the Broadway show “Raisin in The Sun” to share the case study of its highly successful marketing campaign (with a budget of just over $800,000 total for