Ogilvy and Ogilvyculture Launches Inaugural Cross – Cultural Marketing Conference
Industry Insiders, Influencers, and Thought & Brand Leaders, Join Together for One Day to Explore and Share Insights About the Cross – Cultural Marketplace
Read an article about the OgilvyCulture Launch in today’s New York Times – “Mosaic Marketing Takes a Fresh Look at Changing Society,” by Stuart Elliott
NEW YORK, July 18, 2011 – OgilvyCULTURE, Ogilvy & Mather’s strategic services practice focused on creating cross cultural advertising and marketing for “the New General Market,” today debuts its inaugural Cross Cultural Marketing Conference. OgilvyCULTURE, clients and partners held the day-long event to better understand the importance of this new marketplace.
”Our job as an agency is to help our clients anticipate and prepare for new ways to market to an ever changing consumer population. Through the Cross Cultural Marketing Conference, we are working to accomplish just this,” said John Seifert, Chairman and CEO, Ogilvy & Mather, North America.
The conference will have panel and roundtable discussions, featuring speakers from Ogilvy’s management, including Miles Young, John Seifert, and OgilvyCULTURE’s Jeffrey Bowman, as well as industry leaders and influencers, such as Univision, BET.com, Google, CNN, Turner, Vibe Lifestyle Network, CAA, Gay Ad Network and Black Enterprise. There will be a variety of topics open for discussion, all focusing on the ”new general market,” representing Hispanic, Black, Asian and LGBT audiences. Updates from the conference will be posted on the event’s twitter feed at #ogilvyculture.
“Core to who we are as an organization, and what David Ogilvy stood for, OgilvyCULTURE was created to explore values and beliefs of distinct cultures, and then translate how brands can cross-connect in meaningful and personal ways,” said Jeffrey Bowman, OgilvyCULTURE Lead and Partner, Marketing Strategist, Ogilvy & Mather. “At this conference, we will explore best practices and understand how brands can be heard and relevant among the diverse US audiences.”
OgilvyCULTURE will also unveil the findings of its “Cross Cultural Report: Preparing for the New General Market.”
Since announcing the development of this practice last November, OgilvyCULTURE has been tapped by such clients as Kodak, IKEA and British Airways to develop strategic initiatives and communications programs that enable clients to communicate, inform and execute across different cultures.
OgilvyCULTURE aligns a number of new capabilities the agency has developed as part of its commitment to building a diverse and inclusive workforce which has led to a series of strategic partnerships. OgilvyCULTURE includes broad representation from Ogilvy’s Professional Networks, which include Black Diaspora, LatinRed, RedLotus, OgilvyPride, Young Professionals, Doonya, Working Parents, Women’s Leadership, and Administrative Professionals groups. The practice offers a full range of services including marketing strategy, creative strategy, digital strategy, CRM, analytics and public relations.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. Through its specialty units, the company provides a comprehensive range of marketing services including: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing. Ogilvy & Mather services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com.