NYU Offers Multicultural Marketing Course, April 29-30

New York University’s (NYU) School of Continuing and Professional Studies will offer the multicultural marketing course, “Ethnic Marketing: How to Target the Multicultural Consumer,” in an intensive two-day format on Friday, April 29th and Saturday, April 30th, from 9:00am – 5:00pm on both days. The class instructor is Lisa Skriloff, Adjunct Faculty member at NYU since 2001 and President of Multicultural Marketing Resources, Inc. (MMR), a public relations and marketing firm located in NYC.

To learn more about this class or enroll now, visit,  http://www.scps.nyu.edu/course-detail/X50.9267/20111/. For more information contact NYU at 212-998-7171 or email scps.marketing.pr@nyu.edu or contact MMR at 212-242-3351 or lisa@multicultural.com or visit https://multicultural.com/calendar.

The course will provide an overview of multicultural market trends and discuss specific niche markets (Hispanic, African American, Asian American, Gay/Lesbian, Disability, Eastern European, for example, among others) featuring guest presenters with expertise in each market. Executives who enroll will learn about resources to develop marketing strategies and how corporations, organizations and small business owners can tap into this $2 trillion market.

NYU classes are typically small with about 8-15 “students”, professionals who have been in the workforce for 2-10 years. The class is applicable to the Certificate in Marketing and eligible for tuition reimbursement. Upon completion of this class, students can receive a grade (based on attendance and completion of two assignments) from the instructor.

On both days of the class, guest speakers will share their expertise on different niche markets and discuss the most effective ways to reach these groups using traditional and innovative methods. Guest speakers in past years include executives from Kang & Lee Advertising, Hewlett-Packard, DiversityInc, UniWorld Group, Inc., Cobbs Creek Healthcare, Ethnic Technologies, LLC, EIN SOF Communications, ImpreMedia, Prime Access, Inc., among others.

Course fee is $795.

To learn more or to enroll now,  www.scps.nyu.edu/course-detail/X50.9267/20111/.

For questions about class fees, how to register or tuition reimbursement please call 212-998-7171 or email  scps.marketing.pr@nyu.edu.

Marketing firms and ad agencies that would like to submit their reel of commercials in consideration for use in the “Best Practices” session of the NYU course and other presentations, please email Lisa Skriloff at lisa@multicultural.com.

For questions about class content, guest speakers or class assignments please call Lisa Skriloff, Multicultural Marketing Resources, Inc. at 212-242-3351 or e-mail. (Fill out the below and send to lisa@multicultural.com or just reply to this email.) For more information about MMR, visit www.multicultural.com.

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