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NEW INFOGRAPHIC: Understand Black Consumers in America

Date: Feb 27, 2024
Meet better prospects.
Market more precisely.
Improve your ROI.

An Infographic on the U.S. Black Consumer Market

Explore the dynamic landscape of the Black consumer market in our infographic, ‘Beyond Numbers: Understanding Black Consumers in America.’ Discover how lifestyle and psychographic profiles shape purchasing patterns, delve into product preferences from top brands to everyday essentials, and understand the unique media consumption habits from preferred platforms to favorite content. Gain insights into the demographic nuances that define this market segment and understand the digital engagement trends that highlight the online shopping behaviors of Black consumers. This comprehensive overview offers invaluable insights for businesses looking to connect with this influential consumer segment.
In this report, you’ll gain insights into:
  • Lifestyle and psychographic profiles that influence buying decisions
  • Product usage patterns showcasing preferred brands and products
  • Media consumption habits, including preferred platforms and content types
  • Demographic breakdowns that highlight key segments of the Black consumer market
  • Online behavior and shopping preferences, illustrating how Black consumers interact with digital spaces and e-commerce

Interested in more insights beyond what we’ve included in this infographic, contact us at 800.234.5973 or visit to learn how to get customized insights to meet the needs of your specific marketing and business needs.
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