New Books Added – Recommended Multicultural and Diversity Books Featured on multicultural.com

Date: Jun 13, 2019

Recommended Multicultural and Diversity Books

Featured on www.multicultural.com

The MMR Library staff has compiled a list of recommended resources that every multicultural marketer and diversity executive should consider for their office bookshelf. View our list of Recommended books below, and here.

The $3.5 Trillion Advantage: A Marketers Guide to Revenue Growth in TodayÂ’s America	Beeline: What Spelling Bees Reveal About Generation Z’s New Path to Success	Diverse Voices: Profiles in Leadership	Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom
What’s Black About It – Insights to Increase Your Share of a Changing African-American Market	Climb: Taking Every Step with Conviction, Courage, and Calculated Risk to Achieve a Thriving Career and a Successful Life	Un-Bias Guide for Leaders: Unconscious Bias & Conscious Choices	WIN! the Hispanic Market: Strategies for Business Growth
Designing Across Cultures	The Grandparent Economy: How Baby Boomers Are Bridging the Generation Gap	Black Still Matters in Marketing	The Hispanic Market for Corporate America.: How to make your brand culturally relevant
Hispanic Marketing: The Power of the New Latino Consumer	The Little Black Book of Success Workbook: Laws of Leadership for Black Women	Autentico: The Definitive Guide to Latino Career Success	The 85 Percent Niche – The Power of Women of All Colors, Latina, Black, and Asian
Marketing to the New Majority: Strategies for a Diverse World	Invitation to the Party: Building Bridges to the Arts, Culture and Community	Divided We Stand: Racism in America from Jamestown to Trump	Pioneering African-American Women in the Advertising Business: Biographies of MAD Black WOMEN (Routledge Studies in the History of Marketing)
Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative	Pressure Makes Diamonds: Becoming the Woman I Pretended to Be	Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers	Your Tool Kit for Success: The Professional Woman’s Guide for Advancing to the C-Suite
Madison Avenue and the Color Line	Mixed Blessings	Transcultural Marketing	Religious Diversity at Work
“Hustle” Marketing to Women in the Post-Recession World	Multicultural Manners: Essential Rules of Etiquette for the 21st Century	Unstoppable in Stilettos: A Girl’s Guide to Living Tall in a Small World	Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Dive In: Springboard into the Profitability, Productivity, and Potential of the Special Needs Workforce	Link Out: How to Turn Your Network into a Chain of Lasting Connections	Profit with Purpose: A Marketer’s Guide to Delivering Purpose-Driven Campaigns to Multicultural Audiences	Many Cultures One Market: A Guide to Understanding Opportunities in The Asian Pacific Market
The New Mainstream: How the Multicultural Consumer Is Transforming American Business	Hispanic Marketing: Connecting with the New Latino Consumer	Cross-Cultural Selling For Dummies	Multicultural Customer Service
Hispanic Customers for Life: A Fresh Look at Acculturation	Come As You Aren’t!: Feeling at Home with Multicultural Celebrations	How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers

If you have a book, study, download or other resource that should be featured on our website, please send an email to lisa@multicultural.com to learn more.

Multicultural Marketing Resources, Inc. (MMR), a consultancy, publishing company and marketing/public relations firm is a New York State Women Business Enterprise certified firm, has been granted National Women’s Business Enterprise (WBE) Certification by the Women Presidents’ Educational Organization-NY, a Regional Partner Organization of the Women’s Business Enterprise National Council (WBENC) and is also certified by New York City as a Women-owned Business Enterprise.

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New Books Added – Recommended Multicultural and Diversity Books Featured on multicultural.com

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