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National Minority Health Awareness Month

Date: Apr 16, 2013

The Census Bureau reports that, by 2050, the United States will have no clear majority population group. Our national tapestry will continue to be woven with diverse cultural, ethnic, and racial threads.

The current minority populations are emerging as the majority. These groups experience poorer disease control and limited health care options. They have the highest rates of disability and premature death. For example, cancer is the second leading cause of death for most racial and ethnic minorities in the United States. It is the number one killer for Asians. African American men are over twice as likely to die from prostate cancer as White men are. Black women are more likely to die of breast cancer than any other group. Hispanic women have the highest incidence rate for cervical cancer.

These statistics reflect genetic variations, environmental factors, and the cultural and linguistic traits that create and influence specific health behaviors. However, even when minorities have similar levels of access to care, health insurance and education, they often receive poor quality care. This may be a result of inadequate patient to provider communication or provider discrimination. A national focus on disparities in health status is essential to implement changes in    health care delivery. The government created the Office of Minority Health (OMH) in 1986 to address these health disparities. OMH’s primary responsibility is to improve the health and healthcare possibilities for racial and ethnic minorities. It develops and helps implement programs and practices that address factors which impact health.  An informed population will result in a healthier nation by 2050.

The National Minority Health Month Foundation  (now called The National Minority Quality Forum) launched the first National Minority Health Month in April 2001. Its goal is to inform and educate emerging minority populations about disease prevention and cure.  Scheduled events are designed to increase the understanding of diverse cultural differences within the context of prevailing health-related values and beliefs.

Health care is a cultural construct, arising from beliefs about the nature of disease and the human body. These integrated human behavior patterns include language, customs, and beliefs.  Cultural issues are at the core of health service treatment and preventive interventions. They influence how the patient and the health care provider perceive illness, disease, causes and cures.

One objective of National Minority Health Month is to develop a clearer understanding of cultural competence. This ability to value and incorporate the cultural differences of diverse populations can create a health care system that serves the unique needs of populations whose cultures may be different from the prevailing culture.

This month also addresses the issues surrounding minority under-representation in interventional and observational clinical trials.  Recruiting and retaining participants remains a problem due to lack of cultural competency by the provider and distrust of the health care system by minority group members. Hispanics are particularly affected because they are the largest minority group without medical insurance. These influencers affect valid analysis and outcomes of the studies and dilute what constitutes effective and safe care for these groups.  The cornerstone of this campaign is overcoming minority group barriers through community awareness, education and involvement.

National Minority Health Month raises awareness of disparity and the need to include all groups in health care education, policies, and programs.  Inclusion of marginalized groups in the decision making process creates a health care system that benefits all groups well into this century and beyond.  By Karen Sinisi, Sales Director, Ethnic Technologies, LLC




Ethnic Technologies, LLC – Multicultural Insight

Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their database by ethnicity, religion, language preference and country of origin more accurately and comprehensively than any other approach.

E-Tech uses unique linguistic and onomastic rules for identifying multicultural consumer segments. After coding their specific names, E-Tech does a neighborhood analysis using multi-sourced information compiled from our analytics team.  The application of Enhanced Neighborhood Analytics (ENA) technology in E-Tech Version 8.1 establishes a new and unprecedented level of granularity in multicultural marketing. The end result of this robust analysis is the most comprehensive and accurate ethnic data enhancement product on the market.


Clients can also benefit from acquiring ethnic mailing, telemarketing and email lists covering both the US and Canada.  E-Tech’s Analytics Group offers ethnic data appending (enhancement) and demographic mapping providing marketers and advertisers with an overview of current customer penetration in existing markets and business potential in new markets.


Contact Karen Sinisi, Sales Director at 866-333-8324 ext. 117 or

E-Tech ® and The EthniCenter ® are registered trademarks of Ethnic Technologies, LLC