NAMIC ANNOUNCES WINNERS OF THE 2017 EXCELLENCE IN MULTICULTURAL MARKETING AWARDS NEW YORK – The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). The competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Latinx, LGBTQ, disabilities communities and other market segments. This year’s EMMA winners will be celebrated during the 31st Annual NAMIC Conference “Diversity at the Speed of Change” on September 26-27, 2017 at the New York Marriott Marquis. “EMMA serves the need to recognize the multicultural marketing and creative talent in our rapidly evolving industry,” stated Pawan Mehra, managing partner at Ameredia, Inc., EMMA judge and NAMIC Multicultural Marketing Committee member. “The culturally relevant connections agencies and companies establish with niche consumers are priceless and go a long way in building a brand’s equity in these markets.” Recognizing the media and entertainment industry’s commitment to implementing best practices, the Excellence in Multicultural Marketing Awards highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of industry experts, provides guidance for the EMMA competition, which has two award categories: Integrated Marketing Campaigns and Marketing Tactics. Entries in each category were judged within four divisions: Media Content Creators and Distributors, Networks and Communications Suppliers, Brands and All Other Media. A judging panel of independent industry experts evaluated entries and selected winners based on an assessment of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category. The EMMA ispresented in partnership with Cablefax and the winners will be featured in the September edition of Cablefax: The Magazine. A complete listing of the 2017 EMMA winners follows: 2017 EMMA WINNERS MEDIA CONTENT CREATORS AND DISTRIBUTORS Integrated Marketing Campaigns FIRST PLACE Beautifully Bilingual Company: Comcast Agency: Gallegos United SECOND PLACE Celebrating Women Behind the Scenes Company: Comcast Agency: Burrell Communications THIRD PLACE (TIE) Unplug & Connect Company: Comcast Agency: Burrell Communications Speak Your Mind Company: Comcast Agency: Burrell Communications Interruptions Company: Comcast Agency: Gallegos United Marketing Tactics Out of Home FIRST PLACE Celebrating Women Behind the Scenes Company: Comcast Agency: Burrell Communications Print FIRST PLACE Beautifully Bilingual Company: Comcast Agency: Gallegos United SECOND PLACE Be King Company: Comcast Agency: Burrell Communications THIRD PLACE Celebrating Women Behind the Scenes Company: Comcast Agency: Burrell Communications Radio FIRST PLACE Tune In Company: Comcast Agency: Burrell Communications Social Media FIRST PLACE #ApplaudLGBT Company: Comcast Agency: Gallegos United Television FIRST PLACE Celebrating Women Behind the Scenes Company: Comcast Agency: Burrell Communications SECOND PLACE Beautifully Bilingual Company: Comcast Agency: Gallegos United THIRD PLACE (TIE) Speak Your Mind Company: Comcast Agency: Burrell Communications Language Choice 2.0 Company: Comcast Agency: Gallegos United One Man Band Company: Comcast Agency: Gallegos United NETWORK AND COMMUNICATIONS SUPPLIERS Integrated Marketing Campaigns FIRST PLACE JCPenney & Telemundo Sonido de Tu Estilo Company: NBCUniversal Hispanic Group Agency: OMD SECOND PLACE Chevy presents The Formula: Science of the Hustle Company: One Solution Agency: Carat, One X Studios, and The Story Lab THIRD PLACE Claws Season 1 Launch Campaign Company: TNT Marketing Tactics All Other Media FIRST PLACE The New Edition Story Company: BET Networks Diversity Awareness FIRST PLACE Becoming Pinoy: Reggie Lee Company: GMA Network, Inc. Agency: GMA International Experiential Marketing FIRST PLACE The Quad HBCU Campaign Company: BET Networks Agency: Grassroots Promotions SECOND PLACE OWN – “Queen Sugar” Company: OWN Agency: 135th Street Agency THIRD PLACE Martha & Snoop’s Potluck Dinner Party Company: VH1 Guerilla Marketing FIRST PLACE Trap Karaoke Powered By BET Awards 2016 Company: BET Networks Agency: Jason Mowatt/Trap Karaoke Premium FIRST PLACE IMD Calendar Multicultural Myths & Tales Company: International Media Distribution Social Media FIRST PLACE Social Media Take-Over Alden Richards Company: GMA Network, Inc. Agency: GMA International SECOND PLACE (TIE) Meet the Patels, Independent Lens PBS Company: ITVS What Was Ours, Independent Lens PBS Company: ITVS Television FIRST PLACE Becoming Pinoy: Sameera Aguilar Company: GMA Network, Inc. Agency: GMA International SECOND PLACE Meet the Patels, Independent Lens PBS Company: ITVS BRANDS Integrated Marketing Campaigns FIRST PLACE CA Lottery MAM – Gracias Maestros Company: IM Studio+ SECOND PLACE (TIE) ¡Vida SI, Diabetes NO! Company: Latin2Latin Marketing + Communications Allstate Speak Human To Me Company: Allstate Agency: Barrett and Welsh THIRD PLACE TD Ready-for-Desis Mortgages Company: TD Agency: Barrett and Welsh Marketing Tactics Digital FIRST PLACE The Beauty Channel Company: Elizabeth Arden Agency: AV Communications Experiential Marketing FIRST PLACE The Beauty Channel Company: Elizabeth Arden Agency: AV Communications SECOND PLACE Bell Canada Experiential Company: Bell Canada Agency: Maple Diversity Communications THIRD PLACE Royale® Tiger Towel® – CNY Experiential Company: Royale® Tiger Towel® Agency: Maple Diversity Communications Television FIRST PLACE Allstate Speak Human To Me-Two to Tango Company: Allstate Agency: Barrett and Welsh ALL OTHER MEDIA Integrated Marketing Campaigns FIRST PLACE Emery’s 9-1-1 All Stars Company: King County E-911 Program Office Agency: C+C Marketing Tactics Digital FIRST PLACE Come in for a Quickie Company: Harris County Public Health Diversity Awareness FIRST PLACE MMAC Identity Company: Multicultural Marketing Alliance of Canada (MMAC) Agency: Barrett and Welsh Social Media FIRST PLACE Not Your Average Holi Day Greeting Company: Barrett and Welsh As a Diversity Week anchor event, the 31st Annual NAMIC Conference, “Diversity at the Speed of Change,” Sept. 26-27, at the New York Marriott Marquis is focusing on the rapidly revolutionary and evolutionary communications industry and offering attendees the opportunity to explore diversity and inclusion in this new business landscape. Presenting sponsor for the 31st Annual NAMIC Conference is Comcast NBCUniversal. Conference sponsors include AMC Networks, ARRIS, BuzzFeed, Cox Communications, Charter Communications, NCTA, REVOLT, Scripps Networks Interactive, Turner, TV One, Univision Communications Inc. and The Walter Kaitz Foundation. Registration for the 31st Annual NAMIC Conference is available by visiting namic.com/events or by contacting NAMIC at 212-594-5985. Group registration discounts are also available for multiple attendees from the same company. For sponsorship inquiries contact Sandra Girado, vice president, events and partner relations at sandra.girado@namic.com. ABOUT NAMIC NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on cultural diversity, equity and inclusion in the communications industry. More than 3,500 professionals belong to a network of 18 chapters nationwide. Through initiatives that target leadership development, advocacy and empowerment, NAMIC collaborates with industry partners to grow and nurture a workforce that reflects the cultural richness of the populations served. Please visit www.namic.com for more information about NAMIC and its many opportunities. # # # NAMIC MEDIA CONTACTS: | 
