Multicultural Marketing Resources, Inc. To Donate $10,000 To Multicultural Industry Associations & Charities In Celebration of 10 Year Anniversary
Multicultural Marketing Resources, Inc. (MMR), a business-to-business public relations and marketing firm representing experts in targeting ethnic consumer markets, announces that it will donate $10,000 to multicultural marketing industry associations and charities in recognition and celebration of its 10th anniversary. Multicultural Marketing Resources, Inc. was founded by Lisa Skriloff in 1994. The donation will be divided among selected organizations representative of various ethnic markets and noteworthy causes as well as key organizations and groups whose support throughout the years has helped MMR grow and thrive.
The areas that will be acknowledged with a donation will be selected from among organizations serving consumers, entrepreneurs, journalists, businesses, students and educators including:
- Minority Students / Education
- Women Entrepreneurs
- Charities Supported by MMR’s Top Clients
- Hispanic Market
- African American Market
- Asian American Market
- Gay/Lesbian Market
- Disabilities Market
Recipients of the donation will also include MMR employees whose exceptional contributions had a strong impact on the business, as well as charities supported by the Skriloff Family in recognition of their encouragement and support.
The organizations selected will be named in a later press release.
“Making this contribution is a way to give back to the organizations and individuals whose support and encouragement had a positive impact on the growth and success of my business,” said Lisa Skriloff, President of Multicultural Marketing Resources, Inc. “We also hope to spur similar businesses to contribute and give back,” added Skriloff.
It was 10 years ago at the start of the summer of 1994 that Lisa spent her last Friday as a Director in the Marketing Department of The New York Times and went home to start her company. By Monday, she was in business with her first client. In a few short months, it was NYT to DBA to INC, as MMR took shape.
MMR is a public relations and marketing company that represents corporations with multicultural and diversity news as well as the nation’s leading experts in marketing to Hispanic, Asian American, African American, women, and other niche markets. MMR also represents minority- and women-owned businesses and specializes in promoting multicultural marketing news. Journalists often turn to MMR for resources in covering an increasingly diverse America.
MMR’s very first product was Multicultural Marketing News, a bimonthly newsletter filled with news briefs about minority- and women-owned businesses and corporations and agencies who market to these groups.
Upon the one-year anniversary of the publication of Multicultural Marketing News, Skriloff received a letter from then-mayor of NYC Rudolph Giuliani. “Through the important information you provide you have contributed to the economic success of minority- and women-owned businesses, and you offer journalists sources for more diverse coverage,” Mayor Giuliani wrote.
Today, MMR boasts a long list of products and services, including Multicultural Marketing News; The Source Book of Multicultural Experts, an annual directory that provides contact information for over 200 experts (distributed free of charge to journalists); MMRNews, an online multicultural newsletter with 10,000 subscribers; and The Multicultural Marketing Library and Knowledge Center, open to marketing and communications professionals.
Innovation continues into the next decade, as MMR has just launched Multicultural Travel Newsand is set to introduce a Multicultural Speaker’s Showcaseby the end of the year.
Before starting MMR, Lisa had a 10-year career at The New York Times, where she had been a Director of Marketing, Director of Circulation Promotion, and Director of Custom Publishing, among other assignments. Her first foray into multicultural marketing was 20 years ago when she worked for Caballero Spanish Radio and was the editor of the company’s newsletter, Hispanic Age. She also worked for an English-language city magazine in Madrid, Spain.
Multicultural Marketing Resources, Inc.
Multicultural Marketing Resources, Inc.