Multicultural Marketing Resources, Inc. Is Certified as WBE (Woman-Owned Business Enterprise) by New York State Empire State Development Corporation

New York, NY, July 27, 2012 – Multicultural Marketing Resources, Inc. (MMR) is pleased to announce it has received New York State certification as a woman-owned business enterprise (WBE) by the New York State Empire State Development Corporation. MMR, founded 18 years ago by Lisa Skriloff a former director of marketing at The New York Times, is a public relations agency, marketing firm, publishing company and consulting firm. MMR publishes a multicultural newsletter, Multicultural Marketing News and the printed directory, The Source Book of Multicultural Experts. An online directory is also available at www.multicultural.com featuring diversity and ethnic marketing experts.

“With our WBE certification, MMR will be able to broaden our field of opportunity by working with forward-thinking businesses that value diversity as much as we do,” said MMR’s founder and president, Lisa Skriloff.

Empire State Development is New York’s economic development agency promoting a vigorous and growing economy, encouraging the creation of new job and economic opportunities and achieving stable and diversified local economies. The agency’s Division of Minority and Women-Owned Business Development promotes equality of economic opportunities for minority and women-owned business enterprises and eliminates barriers to their participation in state contracts. NYS WBE Certification requires a company to be at least fifty-one percent (51%) owned, operated and controlled by citizens or permanent resident aliens who are women.

There are an estimated 8.1 million women-owned businesses in the US, generating $1.3 trillion in revenue and employing nearly 7.7 million people nationwide. According to the Women’s Business Center, one in five firms with revenues of $1 million or more is woman-owned and 3% of all women-owned firms have revenues of $1 million or more compared with 6% of men-owned firms. Women-owned firms have grown at two times the rate of all firms for the past two decades and employ more people than the Fortune 500, according to the Center for Women’s Business Research.

Corporations, state and federal agencies as well as public authorities use NYS Empire State Development Corporation directory of certified companies to find vendors for procurement opportunities. MMR is listed in the MWBE directory online at www.esd.ny.gov/MWBE/directorySearch.html.

About Multicultural Marketing Resources, Inc.
Established in 1994, MMR helps corporations by supplying information on multicultural marketing and diversity tailored to their specific needs; providing referrals to multicultural communications firms (ad agencies, research firms etc.) and helping them publicize multicultural programs and diversity initiatives. MMR represents the nation’s leading firms with expertise in marketing to Hispanics, Asian Americans, African Americans, GLBT consumers, people with disabilities and other niche markets, helping them gain visibility leading to new business for their agencies and also represents minority- and women-owned businesses and specializes in disseminating multicultural marketing news and advertorials. Lisa Skriloff is also the editor of Multicultural Marketing News and Multicultural Travel News among other newsletters.

Contact:
Lisa Skriloff, President
Multicultural Marketing Resources, Inc.
212-242-3351
lisa@multicultural.com
www.multicultural.com