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Multicultural Marketers Needed for U.S. Multicultural Marketing Academic Study

Date: Jan 21, 2016

Multicultural Marketers Needed for

U.S. Multicultural Marketing Academic Study


Researchers at Rutgers Business School, Newark and New Brunswick, New Jersey are seeking U.S.-based, Client-Side Multicultural Marketers to participate in an academic online survey about ethnic and diverse marketing.



You are eligible to participate if you are presently employed full-time as a corporate or nonprofit marketer with direct, day-to-day responsibility marketing to any one or combination of the following diverse segments; African-Americans, Asian-Americans, Hispanics, LGBTQ, Native Americans and other racial, ethnic and diverse groups in the United States.


All levels and titles of U.S.-based, Client-Side Multicultural Marketers are welcome and encouraged to participate.  If you qualify to participate, we also encourage you to forward this notice of recruitment to your multicultural/diverse marketing colleagues and fellow multicultural/diverse marketing team members who also fit the participation criteria.


As this study is dependent on a sample of client-side marketers only, multicultural professionals from; advertising/digital/media/event/public relations agencies, journalists/bloggers, media/research company salespeople, freelancers and consultants are not eligible to participate. However, if you are a professional in any of the above-mentioned groups, please forward and share this notice to your clients and/or colleagues who fit the participation criteria.



If you wish to participate or desire further information, please contact, Jean-Paul James (email – or cell – 201-683-1472).  When contacting Jean-Paul, please provide him with a preferred email address if you desire to participate. 


Participants who complete the online survey will be entered to win a $300 e-card redeemable at the Apple Store.   You must complete the survey before 11:59PM Tuesday, May 31, 2016 to be eligible for the e-card drawing.


We encourage you to socialize this study with your internal and external colleagues who are Multicultural Marketers like yourselves. 



Rutgers IRB Approval 5/8/15