 Meet the Experts in Hispanic Marketing on multicultural.com Hispanic Heritage Month issue of Multicultural Marketing News |
| Meet the Hispanic Marketing Experts on multicultural.com. Connect directly with any of the experts, via links, below. Or email Lisa Skriloff at lisa@multicultural.com to describe your needs and request a (free) referral to any expert. Meet the Experts in the Hispanic Market:
- Ethnic Technologies
- INFUSION
- LatinoEyes®, a division of C+R Research
- Vision Strategy and Insights
- Casanova//McCann
- d expósito & Partners
- EMCAY
- fluent360
- Horowitz Research
- CultureBeat, a division of C+R Research
- Mandala Research
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Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results… View Profile |
INFUSION provides Clients the best-in-class multicultural marketing leadership and consistent results by infusing strategic acumen, ROI-powered ideas and ‘brains heart and grit’. They are strategic business growth leaders who link all the pieces for ethnic success known for their strong analytics, segmentation and insights led by dynamic, hands-on Stanford MBA Liz Castells, and a driven team who thrives on challenges and developing 360° initiatives and campaigns that impact the bottom line. The agency is minority and women owned, and its Multicultural capabilities include the Hispanic, African-American and Asian segments.
Leadership includes CEO Liz Castells, Partners Malu Santamaria and Terry Sullivan; Co-Creative Chief Officers Carlos Correa and Rod Ribeiro, EVP Manuel Carvajal, and Directors Marielise Nascimiento, Ana Valladares, Aida Dujarric, Adhyari Bracero and Aida Olaya.Core long-term clients Toyota, McDonald’s and Charter have facilitated INFUSION breaking sales records and driving Hispanic and category firsts… View Profile |
LatinoEyes® is the research consultancy division of C+R Research that specializes in U.S. Hispanic and Latin American consumers and shoppers. The LatinoEyes® team is comprised of experienced researchers who have a deep understanding of both U.S. and Latino cultures and advanced quantitative and qualitative methodologies. They offer cutting-edge technologies, as well as the best methods for researching and gaining insights into this important market as well as other multicultural groups with their multicultural research team, CultureBeat. This team’s intellectual expertise, coupled with C+R’s logistical capabilities, has made LatinoEyes® a leader in Hispanic marketing research. C+R Research is an established, innovative marketing insights firm that leverages the best of emerging and traditional quantitative and qualitative research methods to provide custom solutions tailored to the unique business needs of their clients… View Profile |
Vision Strategy and Insights is a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers. VSI utilizes a total market approach to deliver relevant insights into today’s multicultural business landscape for its clients… View Profile |
Casanova//McCann is a total market communications solutions partner to top global and local brands. We help our clients navigate our new complex multicultural market and the ever-changing media, broadcast, digital or social. Idea Breeders
Screens, big or small don’t move people. Emotions do. Stories do.
Radio doesn’t move people. Music does.
140 characters and a # don’t move people. The idea behind them does.
Media doesn’t move people. Ideas do Ideas is what we’re about: creating truthful, powerful, culturally relevant, media-neutral ideas that move people. And great ideas are not just born, they’re bred. Bred by idea people really working together in an inspiring environment. That’s why everything we do, the people we hire, our way of working, our tools and our physical space are designed to create the conditions for breeding ideas that move people and move brands… View Profile |
d expósito & Partners 
Positioned as The New American Agency™, its expertise helps brands leverage the compelling opportunity represented by U.S. Hispanics, an ever-growing population estimated at nearly 58.2 Million, leading key markets in key categories and forever changing the face of America. d expósito & Partners offers “excellence in marketing while creatively leveraging and infusing cultural insights for total market solutions” in today’s new pluricultural demographic context.Among d expósito & Partners agency clients today: AARP, which has allowed the agency to develop a uniquely specialized practice for the Latino 50+ segment; McDonald’s Tri-State region; while also partnering with other agencies to provide service to clients on several specific disciplines such as media, as is the case with the U.S. Army. Daisy Expósito-Ulla is active with many community and industry organizations. She came to the United States as a political refugee from Cuba with her family in 1964. Daisy and her husband and business partner, Jorge Ulla, a writer and award-winning filmmaker and Grammy-nominated producer, live and work in New York City. Their son, Gabriel, an NYU honors-graduate pursuing post-graduate studies at Columbia University, is a curator at Rene Redzepi’s MAD Foundation in Denmark, and a contributor to Lucky Peach, Bon Appétit, The Wall Street Journal and Saveur, among other publications... View Profile |
EMCAY 
EMCAY specializes in delivering a Total Market plan, aligned to the pharmaceutical industry dynamics. Emcay speaks directly to America’s multicultural market, including non-Hispanic white general market, helping you achieve a Total Market plan. Our services include strategy and business analysis, creative, digital, production, media planning & buying, and local market activation. Most importantly, our services are cross functional and highly applicable to the pharma stakeholder mix, executed flawlessly through a cultural lens. Whether you’re looking to build your initial Hispanic market business case and pilot or setup a corporate capability inclusive of multiple cultures, aka COE, across your entire corporation, we are the most experienced team in the industry. Our team has built some of the most successful multicultural pharma campaigns. From launches to post LoE, from diabetes and CV to oncology and rare diseases, we have done it... View Profile |
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry.
Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments- both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services from our Chicago, Nashville and New York City offices. fluent360 works across Hispanic, African American, Asian American, and LGBTQ with seasoned specialist teams for each audience sector. We call this “True Multicultural” – an agency approach designed for the realities of today’s consumer... View Profile |
As a full-service consumer insights firm with a mission for delivering insights that inspire innovation, Horowitz understands that with more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey. With more than 25 years of experience conducting Hispanic and multicultural research, Horowitz is well-known for its pioneering work among Hispanic and multicultural consumers. In addition to their Insights Partner program, a subscription to syndicated data on the media habits and lifestyles of general market, Hispanic, Black, and Asian consumers, Horowitz offers a full suite of qualitative and quantitative research services to deliver the grounded insights you need to build brands that shine, products that delight, content that resonates, and messaging that engages. Horowitz offers full in-language quantitative and qualitative capabilities… View Profile |
Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands. CultureBeat, C+R Research’s multicultural research division, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics that intertwine them – influence their consumers. Our team focuses on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them. Our CultureBeat team is comprised of a group of researchers from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. And our Hispanic research consultancy, LatinoEyes®, brings additional experience and deep understanding of both U.S. and Latino cultures. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make. We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods… View Profile |
Mandala Research is one of the leading market research companies with broad specialties, including niche markets, multicultural markets, and travel and tourism. We uncover drivers of consumer behavior to enable our clients to develop tactics and messaging that address the motivating factors in decision-making. Mandala Research has conducted the foundational research for the travel industry in the area of Cultural and Heritage tourism, African American, Hispanic, Travelers with Disabilities, Sustainable Travelers, etc. While serving as Vice President of Research at the U.S. Travel Association Principal Laura Mandala initiated the first study of the LGBTQ market ever to be conducted by a national tourism association in the U.S. Mandala’s clients have included the largest tourism companies and destinations in the world including Marriott, Macy’s, California, New York, Las Vegas and Miami, among others… View Profile |
Marketers: Do you need help making a match with one of the companies listed? Or need a referral to our other expert companies, based on your needs? Call Lisa Skriloff at 212-242-3351 or email lisa@multicultural.com to take advantage of our free referral service. Next Issues: November Save the Dates for Key 2020 Multicultural & Diversity Conferences + events Deadline for reservations: October 23rd December
Issue 1: Outlook for Multicultural Marketing in 2020
Deadline for reservations: December 2nd Issue 2: Save the Dates for Key 2020 Multicultural & Diversity Conferences + events Deadline for reservations: November 18th About This Newsletter Multicultural Marketing News (MMRNews), is published by Multicultural Marketing Resources, Inc. (MMR). For a free subscription, sign up here. |
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