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McDonald’s Partners Up With Dance USA Dance Season II, 5678 Agency, ZEE TV to Reach South Asians across USA and Canada

Date: Apr 05, 2018
McDonald’s, 5678, and ZEE TV Partner to Reach 
South Asians across USA and Canada

New Jersey, April 5, 2018 – Fast Food giant McDonald’s has partnered with 5678 Media Group and Zee TV to become the national title sponsor for the second season of the Dance USA Dance, a TV reality dance competition series catered to the South Asian audiences in North America. This year McDonald’s Dance USA Dance will tour across 15 cities to reach multicultural audiences around USA and Canada and select Top 30 regional teams to compete at the Grand Finale being held at the PlayStation Theatre at Times Square on July 15th, 2018.

“It is truly an example of how colossal brands continue to recognize the potential and impact of minority communities in the US” said Ashwani Kumar, CEO of 5678. McDonald’s Dance USA Dance has tremendously grown since its first season last year where the tour consisted of six cities in the US with legendary choreographer Saroj Khan.

“We are evolving into an international platform to empower minority communities and showcase talent from all across the world” said Anjana Kumar, Co-Founder of 5678 Media Group. Joining this season’s Grand Finale will be three celebrity judges – Matt Steffanina, Nakul Dev Mahajan, Lauren Gottlieb – along with Miss Pakistan USA 2015, Sarish Khan who will host the reality series.


5678 Media Group aims to bring together multicultural communities across the United States and create the ultimate authentic experiences for consumers and brands alike. Brand activations platforms on Season II of McDonald’s Dance USA Dance include VIP booths, digital contests, sampling opportunities, venue branding opportunities, on-ground custom experiential activations, giveaway’s, charging stations, digital & social custom branding, photo booths, etc.

To learn more about McDonald’s Dance USA Dance Season II, please visit For regional, national, and international sponsorship applications, email us at

5678 is the first and the industry’s most experienced experiential marketing agency that specializes in connecting brands to the South Asian American community through memorable and authentic experiences.  5678 service offerings include branded-entertainment, influencer marketing, content strategy, production, targeted media planning-buying, and custom high impact activations. 5678 is headquartered in Plainfield, NJ – in the heart of the South Asian community on the east coast.

For more information, please email Kunal Kumar or visit,