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Share, Southwest Airlines Among Brands Sharing Culture-Driven Best Practices at CMC Annual Summit, June 10-12, Dallas, Hall of Fame Inductees Announced

Date: Apr 22, 2019, Southwest Airlines Among Brands Sharing Culture-Driven Best Practices at CMC Annual Summit, June 10-12, Dallas, Hall of Fame Inductees Announced

Advanced Auto Parts, Google,, Pollo Campero, Southwest Airlines and ULTA are among the brands to share their culture-driven best practices that are innovating and inspiring the marketing world at the CMC Annual Summit taking place June 10-12 at the Statler Hotel in Dallas. The summit, which brings together the best strategic and creative minds in the multicultural marketing industry, will focus on the theme Culture-Driven Marketing with thought-provoking content to arm a new generation of culture creators with proven strategies to make an impact in today’s complex marketplace. Also taking place during the Summit, five Hispanic marketing legends will be inducted into the CMC Hall of Fame at an awards gala.

“Culture is the very heart of the American mainstream, with 2020 marking the first year when the under 17 generation is minority majority; therefore culture is the main currency to connect with today’s multicultural America,” said Ciro Sarmiento, recent chair of Círculo Creativo and chief creative officer of Dieste, who co-chairs the CMC conference committee along with current CMC Chair Isaac Mizrahi. “We look forward to bringing together creative icons and experts on cultural shifts, who can help marketers navigate what’s next and help brands stay ahead,” said Sarmiento.

“This year, we are curating cutting-edge content delivered by different speakers and representing diverse perspectives to drive more conversations,” said CMC Chair Isaac Mizrahi, co-president/COO of Alma.

* Julie Estacolchic, Director, Affinity Brand Marketing for Match, will share how the Match Group has taken segmentation hyper segmentation to the core of their business growth and leveraged authentic cultural opportunities to boost their results.

* Moderated by Audrey Ponzio, CEO of APC Collective, a dynamic panel featuring Wendy Blume, vice president of marketing for Advance Auto Parts, Federico Valiente, senior director of marketing for Pollo Campero, and Isaac Muñoz, director of insights at Southwest Airlines will discuss their recent culture marketing efforts and best practices for brands to adopt when entering this complex market.

2019 inductees of the CMC Hall of Fame, which recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field, will be recognized during an awards gala at the 2019 CMC Annual Summit, taking place on Tuesday, June 11, at the Statler Hotel in Dallas, Texas. Sponsored by State Farm, the CMC Hall of Fame honorees are:

  • Al Aguilar, co-founder and CEO of Creative Civilization
  • Alex Lopez Negrete, president/CEO of Lopez Negrete Communications
  • Ingrid Otero-Smart, president/CEO of Casanova//McCann
  • Luis Miguel Messianu, creative chairman and CEO of Alma
  • Tony Dieste, founder and chairman of Dieste, Inc.


“The CMC Hall of Fame honors the architects of the multicultural marketing industry-this year’s inductees paved the way for culture marketing specialists everywhere, and they continue to raise the bar with their dedication to excellence, groundbreaking work and creative ideas,” said Mizrahi.

For more information, visit and follow the CMC on Facebook and Twitter at @cmchispanic using the conference hashtag #culturedriven.

View agenda at

Early bird registration is available through April 26. Register at this link here

About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, (AHAA), the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.