San Antonio, Texas – On September 28, 2016, AACOG (Alamo Area Council of Governments), joined forces with the Office of Texas Governor Greg Abbott, The Governor’s Commission for Women, and local partners in supporting women and small business owners launching the first of its kind Inaugural Governor’s Business Forum for Women. Texas is trailing #2 behind California for small business, but Governor Gregg Abbott and First Lady Cecilia Abbott want to make it #1.
The event provided women entrepreneurs and small business owners from across the state with profoundly informative sessions on finance, branding and communication, procurement, and business development and brought together collaborating resource partners, corporations, and business leaders under one roof to share best practices for retention and expansion. The event also highlighted successful women business owners, corporate members and community stakeholders who are dreaming big and blazing new trails of success, and leading the way.
Recipient of the State of Texas Woman-Owned Small Business of the Year Award is Sandra Gomez Obregon. Truly a visionary, in 2010 with 15 years of experience and in the middle of an economic recession, she took the leap and opened Emprendedora, a virtual full service multi-cultural marketing consulting group. Gomez Obregon’s Emprendedora, the Spanish translation of the word “Entrepreneur” in its female form, is made up of a group of collaborators working virtually across the US and Latin America, each experts in their field. Utilizing this proven business approach, Emprendedora proudly states that in the last 6 years millions of dollars have been shared with other small businesses, freelancers and sole proprietors in over 50 markets in the United States and Latin America, truly moving the economy.
“Women business owners serve as important role models for potential job creators across the state and play a significant part in the Texas economy. Texas’ history of women-owned businesses is long-standing, and it is great to acknowledge these business owners for their hard work and commitment to excellence”, stated Gloria Vasquez, Director of Regional Services for AACOG.
Consumers are moving perpetually and their experiences change constantly with the environment and distractions. Their time is more limited than ever, and they are bombarded by all forms of media, communications, obligations, etc. It is vital for brands to continuously seek and implement new, effective, relevant ways to engage and interact vs solely communicating; they must develop a memorable and emotional connection with as many human senses as possible. Working alongside traditional advertising, Emprendedora enhances the branding strategy through non-traditional marketing strategies on consumers’ terms, and turf, in a relevant way. Founded in 2010, Emprendedora is a turn-key multi-cultural marketing consulting group. With a corporate office centrally located in San Antonio, the agency’s implementation teams include a proven approach of contracting local influencers and connectors of the communities across the US and Mexico to open doors like no one else. Emprendedora LLC is a Texas Historically Underutilized Business (HUB) and certified ESBE, HABE, MBE, SBE and WBE by the South Central Texas Regional Certification Agency. Current clients include: Goldsbury Foundation, CHEF – Culinary Health Education for Families, The Children’s Hospital of San Antonio and Campbell’s V8 Splash.
For more information, contact:
Sandra Gomez Obregon
President & CEO
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