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March 2013: E-Tech Women’s History Month Newsletter

Date: Mar 13, 2013

In Honor of Women’s History Month, E-Tech Salutes All Women

The purpose of Women’s History Month is to increase consciousness and knowledge of women’s history and to take one month of the year to remember the contributions of notable and ordinary women. In 1978 the Education Task Force of the Sonoma County Commission on the Status of Women began a “Women’s History Week” celebration. The week was chosen to coincide with International Women’s Day on March 8. From the success of this celebration other schools began to host their own Women’s History Week programs. The next year, leaders from the California group shared their project at a Women’s History Institute at Sarah Lawrence College. Other participants not only were determined to begin their own local Women’s History Week projects but also agreed to support an effort to have Congress declare a national Women’s History Week.

Three years later, the United States Congress passed a resolution establishing National Women’s History Week. In 1987, at the request of the National Women’s History Project, Congress expanded the week to a month, and the U.S. Congress has issued a resolution every year since then, with wide support, for Women’s History Month.

History of Women in Sports.

Throughout history women had a limited involvement in sport and were not permitted to participate in the Olympic Games until 1900. The first 19 women to compete in the modern Olympics Games in Paris, France, played in just three sports: tennis, golf, and croquet.  These were permitted because of their slow nature and the women could remain fully clothed. When women took up bicycling it required loose and non-restrictive clothing without a corset.  So rather than freeing women from their corset prison, it was actually physical exercise. In 1962 women’s “Slimnastics”, a physical fitness program, with supervised exercises and calisthenics ran in high school gyms in the USA.   In 1963 Goodrich introduced an exercise mat for women to use with home exercise. The Slim Gym was introduced in 1970 for a home workout routine targeted towards women, and the YMCA started offering women’s jogging and aqua gym programs. Women’s health clubs with sauna, whirlpool and exercise rooms opened. Exercise classes to music became popular in the late 1980’s and Step Reebok was introduced at squash courts and gymnasiums. There are now more than 60 million women who participate in recreational sports and fitness activities regularly. Women represent more than 55% of all volleyball players, 43% of all runners, and 41% of all soccer players. In 2012 61% of all bicycle owners ages 18-32 were women and 3 out of 5 female students participated in one or more athletic endeavors.

African American Women in Sports.

As we transition from Black History Month we want to continue to honor the tremendous number of African-American female athletes that have emerged as trailblazers in their particular sports over the years, from track and field and tennis to figure skating and basketball. The struggles and hard-won glory of sports pioneers such as Alice Coachman, Althea Gibson, Wilma Rudolph and Lynette Woodard helped pave the way for the later generations of sports greats like Jackie Joyner-Kersee, Sheryl Swoopes and Venus and Serena Williams.

Ethnic Technologies, LLC – Multicultural Insight
Ethnic Technologies, LLC is the platinum standard in multicultural marketing. The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their database by ethnicity, religion, language preference and country of origin more accurately and comprehensively than any other approach.
E-Tech uses unique linguistic and onomastic rules for identifying multicultural consumer segments. After coding their specific names, E-Tech does a neighborhood analysis using multi-sourced information compiled from our analytics team.  The application of Enhanced Neighborhood Analytics (ENA) technology in E-Tech Version 8.1 establishes a new and unprecedented level of granularity in multicultural marketing. The end result of this robust analysis is the most comprehensive and accurate ethnic data enhancement product on the market. Ethnic Technologies can also help your marketing efforts to the fast growing female segment. The Ethnicenter Consumer database and Business Owner file has been enhanced with G-Tech 3.2, comprehensive gender identification software.  The tables used in G-Tech 3.2 contain the correct female gender identification for over 171,380 first names including those from all the ethnicities covered by E-Tech 8.1.

Contact Karen Sinisi, Sales and Marketing Director at 866-333-8324 ext. 117 or Visit