Multicultural.com is the home of Multicultural Marketing Resources, Inc (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

Featured Articles

|
Share

Life Liberty and the Pursuit of Hispanics

Date: Dec 04, 2013

What used to once be a unilateral, monolingual message told to “consumers” is now a multi-lateral, multilingual conversation shared with “followers,” “influencers,” and “brand ambassadors.”  And as this conversation takes place on a multitude of social platforms, it’s more important than ever for a brand to have a voice that speaks with – and not just to – its audience.

 

This is why I decided to launch a Hispanic digital marketing agency. In 2012, I created Chispa Digital to help brands develop their voice that engaged a bilingual and bicultural Hispanic market segment. “Chispa” means spark in Spanish – and we help clients spark the conversation by merging a bilingual content strategy with community management on social media networks in order to make them relevant for the fastest growing market segment.

 

Our clients have included pharmaceutical companies, health insurance providers and non-profits.  We’re especially proud of the work we’ve been doing with the American Heart Association. It’s been more than a year since we started working with the American Heart Association to launch Vida Saludable – its bilingual initiative aimed at encouraging Latino families to live healthier lives.

 

2013 has been a year of trail blazing and growth. And 2014 certainly promises to be another exciting year for social media and multicultural marketing.  At Chispa Digital, we look forward to working with you to spark the conversation with Hispanics.

 

Gracias y saludos!

 

Zach Fishbain

Founder, Chispa Digital

 

About Chispa Digital

Chispa Digital is a turnkey Hispanic Social Media and Digital Marketing agency that was founded in 2012. With teams in Los Angeles and Mexico City, Chispa Digital works with clients to create and implement a digital strategy that enables its brand to connect with Hispanics.

 

Services include:

  • Community management on social networks
  • Develop Spanish-language and bilingual editorial content
  • Strategy consulting
  • Blogging and aligning a brand with leading online influencers in the Hispanic community
  • Producing video content and customer testimonials that enhance a brand’s credibility among Hispanics

Should your company wish to explore Hispanic Social Media and Digital Marketing opportunities with Chispa Digital, please feel free to contact Zach Fishbain. zach@chispadigital.com, O: 323-931-4911, M: 262-994-7545.

|