Hello Summer, and Happy Pride Month! In our last Emerge Smarter Newsletter, we featured one of our most widely used research methodologies, Product Testing. We partner with clients from many industries, and product testing plays an important role in helping them to achieve important business goals.
This newsletter features our multicultural division, CultureBeat®. Our CultureBeat® team is comprised of researchersboth quantitative and qualitativefrom many diverse backgrounds, who have a passion for understanding your consumers. From Hispanic research through our LatinoEyes® experts, to understanding the nuances of the rich LGBTQ communities, our experts are driven to tell your consumers’ stories and to help you navigate today’s multicultural landscape.
Unraveling the Complexities of Cultural Identity
Date/Time: July 25, 2019 | 12:30 p.m. CDT
Presenters: The CultureBeat® Research Team
It seems like everyones getting their DNA ancestry tested now, and how we define ourselves has become so much more intricate. Identity goes beyond ones ethnicity and race. It can be multidimensional, and that is more evident now than ever before. With the 50th Anniversary of Stonewall celebrated in June and LGBTQ rights at the forefront of Americas shifting landscape, minorities are becoming the majority in an ever-changing country.
Identity is more complex now in terms of how we view ourselvesit goes beyond demographics. Does multicultural in this broader sense seem overwhelming or unfamiliar to you and your team? Join C+Rs dedicated CultureBeat® Team for a spirited panel discussion as they bring rich context to the modern multicultural consumers psyche to help your brand understand how to best serve this multifaceted population. During this videotaped roundtable discussion, you will hear about:
- The evolution of cultural identity,
- How brands can adjust mindfully regarding multicultural consumers,
- How to use research to think about product portfolios, communication, and representation