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K&L Advertising Re-launches Website, and Expands Social Media Reach via Facebook and Twitter: Newest Online Destination for Comprehensive Info on Asian Multicultural Marketing

Date: Jan 10, 2013

New York, NY, January 10, 2013 – Kang & Lee Advertising, the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers across North America, announces the re-branding and re-launch of its agency website, as well as an expanded program of social media via Facebook and Twitter.

The site re-launch is the anchor of K&L’s expanding commitment to digital ‘evangelism’ that seeks to channel corporate attention to Asian multicultural consumers. In that role, the site offers the latest market data, insights, as well as an updated creative portfolio to demonstrate how marketers have relevantly, and successfully, communicated with Asian consumers.

When K&L first set the industry benchmark 8 years ago by launching the most comprehensive single website for information on Asian multicultural marketing, the agency garnered three leading digital awards for its efforts: the Web Marketing Association’s ‘Standard of Excellence’ Award, a ‘Webby Worthy’ designation from the International Academy of Digital Arts and Sciences, and a ‘Silver International Davey’ Award from the International Academy of the Visual Arts.

The new, updated website offers visual enhancements to engage visitors, while providing the latest detailed information on Asian multicultural consumers from Census 2010 and other sources. On the “Asian Markets” page of the site (, visitors can register, at no charge, to view a snapshot of the U.S./Canadian Asian markets. The site’s “Breaking News” section will showcase K&L’s market-focused press releases, as well as regularly-updated news, commentary, and insights about the latest Asian multicultural population statistics and consumer research.

“The goal of the rebranding of our website, and our enhanced reach via social media, is to enable our online presence to offer a depth of content and functionality that will significantly raise the bar in our industry,” said Cynthia Park, President/CEO, K&L Advertising.

Kang & Lee’s new Facebook and Twitter presence will offer news, discussion of trends, personal stories, and more–all relating to Asians in North America. K&L’s frequent quotes in both offline and online media, the agency’s on-air interviews, and K&L’s blogging on sites like The Huffington Post will also be featured.

“Our website is a reflection of Kang & Lee’s dedication to educate the business community about the power and potential of Asian consumers,” said Saul Gitlin, EVP Strategic Services, K&L Advertising. “As pioneers in Asian marketing, we want to be a source for the most comprehensive information about the Asian multicultural landscape,” Gitlin added.

About K&L Advertising
K&L Advertising is the leading multicultural marketing consulting and communications agency specializing in reaching Asian multicultural consumers in North America – ranked #1 Asian multicultural agency by Advertising Age Magazine in April 2012. K&L is also an emerging leader in Asian marketing in Canada. With offices in New York City and Toronto, K&L services a wide range of blue-chip clients in diverse product categories.

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Yartish Bullock-Okeke
Multicultural Marketing Resources, Inc.

Saul Gitlin
EVP, Strategic Services
K&L Advertising