Kendall-Jackson Names GlobalWorks Its Branding and Advertising Agency
New York, July 11, 2012–Kendall-Jackson, one of the most beloved and best known families of wine, has appointed GlobalWorks Group its branding and advertising agency, Yuri Radzievsky, chairman and CEO of the New York-based agency, recently announced.
“We’re thrilled by the opportunity to expand and deepen the brand presence and connection of a beloved pioneer and favorite in the American wine world,” Radzievsky said. The agency’s mandate extends across all media, including digital and traditional channels, he added.
Said Caroline Shaw, Kendall-Jackson’s chief communications and marketing officer, “We believe GlobalWorks can break through and propel the brand to another level. Our industry has clung to certain words and images in promoting wine, but we think we’ll be better served by fresh initiatives and approaches that depart from the norm and engage new and existing consumers in new ways.”
“As you survey a field of literally tens of thousands of brands, you need to reinforce the durability of existing loyalties and nurture those of up-and-coming generations. We look for GlobalWorks to strengthen our brand connections in certain markets, while laying the groundwork among communities whose values and consumption are intimately tied to, and driven by, social media.”
The agency, based in New York, provides a full range of branding and advertising services, for mainstream and multicultural markets in the U.S., and consumer and B2B markets around the globe. Its award-winning work has been frequently recognized for its success online, apart from campaigns bridging old and new media. Learn more online at www.globalworks.com.
About Kendall-Jackson Winery
Kendall-Jackson is one of America’s most beloved family-owned and operated wineries. Founded by entrepreneur and visionary Jess Jackson and now led by his wife Barbara Banke and their children, Kendall-Jackson is based in Sonoma County and offers a range of acclaimed wines grown on the family’s estate vineyards along the coastal ridges of California. A leader in sustainable vineyard and winery practices including solar cogeneration, water conservation, and natural pest control, 100% of Kendall-Jackson’s vineyards in California are SIP Certified (Sustainability in Practice). Earlier this year, Kendall-Jackson was the first wine company to be featured on CBS Television’s hit series “Undercover Boss,” showcasing the winery’s employees, vineyards and passion, from the grape to the bottle. Learn more online at www.kj.com, and follow KJ on Facebook (kjwines) and Twitter (@kjwines).