Jorge Martínez-Bonilla, Vice President, C+R Research, CultureBeat & LatinoEyes Joins Multicultural Marketing Resources’ Speakers Showcase

Speakers Showcase at https://multicultural.com/speakers-showcase/martinez-bonilla-jorge

October 2019 — Multicultural Marketing Resources, Inc. (MMR) announces the addition of Jorge Martínez-Bonilla, Vice President, C+R Research, CultureBeat & LatinoEyes to its Multicultural Speakers Showcase (https://multicultural.com/Speaker_Showcase/speakers_all). The Showcase, which launched in March 2005, features top multicultural marketing and diversity experts who are available to speak on a wide range of topics at conferences, symposiums, corporate events, training sessions, and other multicultural business and consumer events around the country.

Involved in language learning and cultural exchange since childhood, Jorge has a keen sense of cultural awareness and empathy.

Beyond his work with general population, Jorge specializes in multiculturalism and multicultural consumer research. He has lead research initiatives among all the US Hispanic groups as well as with African American and Asian American consumers. Jorge leads research initiatives for companies across different industries in the U.S. and in Latin America.

Jorge’s expertise as a researcher covers several areas of strategic focus including consumer attitudes and behaviors, new product development & innovation, consumer segmentation, brand positioning, advertising, and communications development; … from consumer goods to considered purchases, including food and beverage, beauty and health, healthcare and health insurance, durable goods and luxury, and financial services & banking.

His Speech Topics and Titles include:

• The US Latino/a consumer
• Multiculturalism and marketing
• Marketing in a multicultural economy: understanding the intricacies of diverse cultural groups
• Diversity, Inclusion and Cultural Understanding in Marketing Research
• Multicultural Communications & Ad Testing
• Multicultural consumers and their Shopping Journeys

Jorge earned his MBA from Michigan State University’s Broad School of Business and holds a B.S. in business and economics.