Agenda Announced for Multicultural Health National Track Part of the 2023 Xpectives.Health Summit Use Promo Code MMR10 for 10% Off Passes |
The Xpectives.Health Summit is excited to return April 18-20, 2023 in Boston, featuring the 20+ annual DTC National and Eighth Multicultural Health National. Additional tracks at this event discussing how to reach diverse populations include the Multicultural Health Marketing 101 Program and the Forum on Clinical Trials Track. The Multicultural Health National track will feature presentations from key thought-leaders in the multicultural health marketing sphere and will focus on best practices for reaching the key multicultural populations. Scroll down to see the full agenda! Tracks at the Xpectives.Health Summit include (click here to see the agendas): April 18th April 19th April 20th Group discounts are available for teams purchasing three or more passes. Contact conferences@xpectives.health for more information. |
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Additional Tracks of Interest at the Xpectives.Health Summit: |
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| Become a certified Multicultural Marketer by taking the Multicultural Health Marketing 101 program on April 18th (also available online). Knowledge gained in this course can be applied in different areas of health communication on our Multicultural Health Marketing Track on April 19th and Clinical Trials Track on April 20th. |
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| The Forum on Clinical Trials track takes place on April 20th and covers topics such as increasing diverse participation, barriers to diverse recruitment, and planning diverse clinical trials. |
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Multicultural Health National Track Agenda |
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8:30-9:30 | EXHIBIT HALL | AMERICA BALLROOM Networking Breakfast |
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9:30-9:45 | Welcome Remarks |
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9:45-10:15 | The Business of Diversity in Pharma |
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JESUS LEAL Head of Sales Biologics, Sun Pharma |
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10:15-11:00 | Beyond Translations |
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STEVE MILLERMAN General Manager, Fingerpaint Multicultural |
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11:00-11:30 | EXHIBIT HALL | AMERICA BALLROOM Networking Break |
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11:30-12:00 | We Love You to Health |
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LESLIE GARCIA FONTENOT VP, Managing Director, Black Health Matters |
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12:00-12:30 | Achieving Health Equity through Clinical Empathy |
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FRAN AYALASOMAYAJULA President, Reach Healthcare |
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12:30-1:00 | Breaking Down Barriers: Cultural Inclusivity in Healthcare and Pharmaceutical Advertising |
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CARLOS SANTIAGO President & Chief Strategist, Santiago Solutions Group; |
| SOFÍA ORTIZ Cultural Marketing Manager, Santiago Solutions Group |
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1:00-2:00 | EXHIBIT HALL | AMERICA BALLROOM Networking Lunch |
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2:00-2:45 | ST. GEORGE A&B Representation Matters in Speaking with Underserved Heart Failure Patients |
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YESENIA BAUTISTA Director, Point of Care, PHM / N2 |
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2:45-3:30 | Feeling Great in Our Own Skin: A Multicultural Atopic Dermatitis Case Study by Dupixent |
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EIRASMIN LOKPEZ-COBO SVP Strategy, Republica Havas Health |
| VANESSA BOLANOS Managing Director, Republica Havas Health |
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PALOMA CORREA Account Director, Republica Havas Health |
| KEEVA BLADES Strategy Director, Republica Havas Health |
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3:30-4:00 | EXHIBIT HALL | AMERICA BALLROOM Networking Break |
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4:00-4:30 | Reaching Multicultural Audiences in Today’s Media Environment: Content, Screens, and Services |
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ADRIANA WATERSTON Chief Revenue Officer, Insights & Strategy Lead, Horowitz Research |
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4:30-5:00 | Social Determinates of Health & How Media & Marketing Can Drive Change |
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MEGAN RYAN Vice President, Client Strategy, NBCUniversal Advertising and Partnerships |
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5:00-5:30 | From Us to We: Amplifying Inclusive Marketing in the Age of Inequity |
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YVETTE BAEZ Head of Industry, Pharma-OTC, Google |
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5:30-7:00 | EXHIBIT HALL | AMERICA BALLROOM Cocktail Party |
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Rooms are available for $330/night + taxes and fees under the room block at the Westin Copley Place. Space is limited and will sell out. Click here to reserve a room. Westin Copley Place 10 Huntington Avenue Boston, Massachusetts 02116 |
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Thank You to Our Sponsors |
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Sponsorship Opportunities |
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The Xpectives.Health Summit, home of the 23-year DTC National Conference, is the premier virtual and live events series for healthcare advertisers. Virtual events, newsletter content, and multiple live events throughout the year culminate in the Xpectives.Health Summit in April in Boston. The Xpectives.Health Summit is an expansion of the annual 20+ year DTC National Conference – bringing multiple consumer healthcare events over 3 days with the DTC National pharmaceutical advertising conference at its core. This means the DTC National will still remain center stage as it has for over 20 years with access to top pharmaceutical advertisers, but we are now bringing all of our healthcare advertising audiences including but not limited to Pharma, Hospital, OTC marketers, multicultural health, and women’s health marketers under one roof called “Xpectives.Health.” |
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Xpectives.Health Summit Featured Speakers |
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KATIE BALDWIN Director, Consumer Marketing US COVID-19 Vaccine, Pfizer |
| ELIZABETH GRICE Associate Director – US Patient Marketing, Metabolics, Alexion, AstraZeneca Rare Disease |
| STEFANI KLASKOW Director, Healthcare, Google |
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JOHN VON BRACHEL Vice President and Head of the Content Lab, Novartis |
| CLAUDIA KANASZYC Associate Director, Horizon Therapeutics |
| JEFFREY WEINSTOCK Vice President & Creative Director, Disney CreativeWorks |
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TINA AMES Division Vice President of Marketing and Communications, CHI Health |
| JESUS LEAL Head of Sales Biologics, Sun Pharma |
| IAN GOLDSWEIG Senior Director, Crossix Analytics Services Veeva Systems |
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About The Xpectives.Health Summit |
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The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the 20+ year DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include: April 18th April 19th April 20th Group discounts are available for teams purchasing three or more passes. Contact conferences@xpectives.health for more information. |
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| Talking DTC: The Future of DTC Television Advertising |
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Upcoming In-Person Events |
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| Xpectives.Health University: DTC 101 |
April 18, 2023 | Boston, MA Live and Online! |
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| Xpectives.Health University: MCH 101 |
April 18, 2023 | Boston, MA Live and Online! |
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| Xpectives.Health University: DTC Master Class: Digital & Social |
April 18, 2023 | Boston, MA Live and Online! |
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| April 19-20, 2023 | Boston, MA |
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| HOSPITAL MARKETING NATIONAL |
April 19, 2023 | Boston, MA |
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| MULTICULTURAL HEALTH NATIONAL |
April 19, 2023 | Boston, MA |
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| FORUM ON VIRTUAL CARE MARKETING |
April 19, 2023 | Boston, MA |
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| April 20, 2023 | Boston, MA |
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| April 20, 2023 | Boston, MA |
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| FORUM ON MEDICAL DEVICE MARKETING |
April 20, 2023 | Boston, MA |
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