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Join Us for Our Eighth Multicultural Health National: Marketing to A Diverse America – in Boston, MA, Part of the Xpectives.Health Summit on April 19th

Date: Feb 28, 2023


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Register

Agenda

X.H Summit

Sponsor

Awards

Agenda Announced for Multicultural Health National Track

Part of the 2023 Xpectives.Health Summit

Use Promo Code MMR10 for 10% Off Passes

The Xpectives.Health Summit is excited to return April 18-20, 2023 in Boston, featuring the 20+ annual DTC National and Eighth Multicultural Health National. Additional tracks at this event discussing how to reach diverse populations include the Multicultural Health Marketing 101 Program and the Forum on Clinical Trials Track.

The Multicultural Health National track will feature presentations from key thought-leaders in the multicultural health marketing sphere and will focus on best practices for reaching the key multicultural populations. Scroll down to see the full agenda!

Tracks at the Xpectives.Health Summit include (click here to see the agendas):

April 18th

April 19th

April 20th

Group discounts are available for teams purchasing three or more passes. Contact conferences@xpectives.health for more information.

Register

Additional Tracks of Interest at the Xpectives.Health Summit:

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Become a certified Multicultural Marketer by taking the Multicultural Health Marketing 101 program on April 18th (also available online). Knowledge gained in this course can be applied in different areas of health communication on our Multicultural Health Marketing Track on April 19th and Clinical Trials Track on April 20th.

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The Forum on Clinical Trials track takes place on April 20th and covers topics such as increasing diverse participation, barriers to diverse recruitment, and planning diverse clinical trials.

Multicultural Health National Track Agenda

8:30-9:30 | EXHIBIT HALL | AMERICA BALLROOM

Networking Breakfast

9:30-9:45 |

Welcome Remarks

9:45-10:15 |

The Business of Diversity in Pharma

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JESUS LEAL

Head of Sales Biologics,

Sun Pharma

10:15-11:00 |

Beyond Translations

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STEVE MILLERMAN

General Manager,

Fingerpaint Multicultural

11:00-11:30 | EXHIBIT HALL | AMERICA BALLROOM

Networking Break

11:30-12:00 |

We Love You to Health

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LESLIE GARCIA FONTENOT

VP, Managing Director,

Black Health Matters

12:00-12:30 |

Achieving Health Equity through Clinical Empathy

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FRAN AYALASOMAYAJULA

President,

Reach Healthcare

12:30-1:00 |

Breaking Down Barriers: Cultural Inclusivity in Healthcare and Pharmaceutical Advertising

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CARLOS SANTIAGO

President & Chief Strategist, Santiago Solutions Group;

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SOFÍA ORTIZ

Cultural Marketing Manager,

Santiago Solutions Group

1:00-2:00 | EXHIBIT HALL | AMERICA BALLROOM

Networking Lunch

2:00-2:45 | ST. GEORGE A&B

Representation Matters in Speaking with Underserved Heart Failure Patients

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YESENIA BAUTISTA

Director, Point of Care,

PHM / N2

2:45-3:30 |

Feeling Great in Our Own Skin: A Multicultural Atopic Dermatitis Case Study by Dupixent

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EIRASMIN LOKPEZ-COBO

SVP Strategy,

Republica Havas Health

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VANESSA BOLANOS

Managing Director,

Republica Havas Health

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PALOMA CORREA

Account Director,

Republica Havas Health

KEEVA BLADES

Strategy Director,

Republica Havas Health

3:30-4:00 | EXHIBIT HALL | AMERICA BALLROOM

Networking Break

4:00-4:30 |

Reaching Multicultural Audiences in Today’s Media Environment: Content, Screens, and Services

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ADRIANA WATERSTON

Chief Revenue Officer, Insights & Strategy Lead,

Horowitz Research

4:30-5:00 |

Social Determinates of Health & How Media & Marketing Can Drive Change

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MEGAN RYAN

Vice President, Client Strategy,

NBCUniversal Advertising and Partnerships

5:00-5:30 |

From Us to We: Amplifying Inclusive Marketing in the Age of Inequity

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YVETTE BAEZ

Head of Industry, Pharma-OTC,

Google

5:30-7:00 | EXHIBIT HALL | AMERICA BALLROOM

Cocktail Party

Room Block

Rooms are available for $330/night + taxes and fees under the room block at the Westin Copley Place. Space is limited and will sell out. Click here to reserve a room.

Westin Copley Place

10 Huntington Avenue

Boston, Massachusetts 02116

Book a Room

Thank You to Our Sponsors

Sponsorship Opportunities

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Lounges

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Exhibit Hall

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Wall Wraps

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Cocktail Party

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Floor Decals

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Elevator Wraps

The Xpectives.Health Summit, home of the 23-year DTC National Conference, is the premier virtual and live events series for healthcare advertisers. Virtual events, newsletter content, and multiple live events throughout the year culminate in the Xpectives.Health Summit in April in Boston.

The Xpectives.Health Summit is an expansion of the annual 20+ year DTC National Conference – bringing multiple consumer healthcare events over 3 days with the DTC National pharmaceutical advertising conference at its core. This means the DTC National will still remain center stage as it has for over 20 years with access to top pharmaceutical advertisers, but we are now bringing all of our healthcare advertising audiences including but not limited to Pharma, Hospital, OTC marketers, multicultural health, and women’s health marketers under one roof called “Xpectives.Health.”

Download the Sponsorship Menu

Contact John Woodbridge with any sponsorship inquiries.

Xpectives.Health Summit Featured Speakers

Katie Baldwin Pfizer

KATIE BALDWIN

Director, Consumer Marketing US COVID-19 Vaccine,

Pfizer

Elizabeth Grice Alexion, AstraZeneca Rare Disease

ELIZABETH GRICE

Associate Director – US Patient Marketing, Metabolics,

Alexion, AstraZeneca Rare Disease

Stefani Klaskow, Google

STEFANI KLASKOW

Director, Healthcare,

Google

John von Brachel, Novartis

JOHN VON BRACHEL

Vice President and Head of the Content Lab,

Novartis

Claudia Kanaszyc, Horizon Therapeutics

CLAUDIA KANASZYC

Associate Director,

Horizon Therapeutics

Jeffrey Weinstock, Disney CreativeWorks

JEFFREY WEINSTOCK

Vice President & Creative Director,

Disney CreativeWorks

Tina Ames, CHI Health

TINA AMES

Division Vice President of Marketing and Communications,

CHI Health

Jesus Leal, Sun Pharma

JESUS LEAL

Head of Sales Biologics,

Sun Pharma

Ian Goldsweig, Veeva Systems

IAN GOLDSWEIG

Senior Director, Crossix Analytics Services

Veeva Systems

About The Xpectives.Health Summit

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The Xpectives.Health Summit is excited to return April 18-20, 2023. Anchored by the 20+ year DTC National Conference, the Summit will add other conferences as individual tracks to the event to expand on educational opportunities for understanding the healthcare consumer. These events include:

April 18th

April 19th

April 20th

Group discounts are available for teams purchasing three or more passes. Contact conferences@xpectives.health for more information.

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Virtual Event Calendar

Talking DTC: The Future of DTC Television Advertising

March 8, 2023 | ONLINE

Upcoming In-Person Events

Xpectives.Health University:

DTC 101

April 18, 2023 | Boston, MA

Live and Online!

Xpectives.Health University:

MCH 101

April 18, 2023 | Boston, MA

Live and Online!

Xpectives.Health University:

DTC Master Class: Digital & Social

April 18, 2023 | Boston, MA

Live and Online!

DTC NATIONAL
April 19-20, 2023 | Boston, MA
HOSPITAL MARKETING NATIONAL
April 19, 2023 | Boston, MA
MULTICULTURAL HEALTH NATIONAL
April 19, 2023 | Boston, MA

FORUM ON VIRTUAL CARE MARKETING

April 19, 2023 | Boston, MA
WOMEN’S HEALTH BUSINESS
April 20, 2023 | Boston, MA
FORUM ON CLINICAL TRIALS
April 20, 2023 | Boston, MA
FORUM ON MEDICAL DEVICE MARKETING
April 20, 2023 | Boston, MA
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