interTrend Taps into a Smart Social Media Network of Over 600 Million Users
Long Beach, California – (July 8, 2011) interTrend announced today the initial launch of a newly designed “web presence” in the form of a custom Facebook fan page. Integrated with the Facebook platform, this strategic move represents a new way of sharing work online by leveraging connections between Facebook friends. No longer will the company ask you to stop what you’re doing to “check out our site.” Instead, they’re coming to you.
With a reach of over 600 million users across the world, the massive Facebook user base provides the company just what it is looking for – immediate visibility through social networking in unprecedented levels. Julia Huang, President of interTrend said, “It is what people log into when they first get into work. They sneak it in when they can during the workday. They look at it during lunchtime on their mobile phones, then again after work and even in the evening before bed. And this is on a daily basis! Users spend more time on social media sites than anything else online.”
The benefit to interTrend’s new model allows users, potential clients and current clients to actively interact with the company in the same way they interact with Facebook user profiles. By providing visitors with user-intuitive content they want, including photos, videos, music, case studies and other media, information can be provided on a personal level creating a dynamic, real-time relationship. Accordingly, this creates long-term engagement between the user and interTrend, and the social context encourages visitors to interact with the content, spreading the discussion across the social web.
This is not the first foray into the social space for interTrend. The company has been successful building social campaigns for clients, helping to generate levels of engagement with consumers previously unheard of for corporate endeavors.
interTrend is the most innovative, digitally savvy Asian market agency in the country. This year we are proud to celebrate our 20th anniversary.
interTrend Communications, Inc. is located at 555 E. Ocean Boulevard, 9th Floor in downtown Long Beach.