Discover the financial product usage and behaviors of Hispanic households in the U.S., through the lens of Claritas’ Financial Track data and Nielsen® Scarborough survey data that has been enriched with Claritas CultureCodes®. Hispanics are the largest growth segment in the U.S., with an estimated aggregate household income totaling over $1.285 Trillion. They are considered an ‘under-banked’ community, which makes them a significant potential source of new business for financial institutions who seek to win this market share.
Hispanic Households are:
- 107% more likely to use wire transers
- 63% more likely to use payday loans
- 30% more likely to have an auto loan
- 40% more likely to have a revolving credit line
To learn how Hispanics bank, invest and borrow. Click the orange button!