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Industry Leader, Wayne Kinch, Joins Ethnic Technologies (E-Tech)

Date: May 16, 2012

May 16, 2012– S. Hackensack, NJ– Ethnic Technologies (E-Tech) is pleased to announce that Mr. Wayne Kinch has joined the company. In this new position, as Senior Consultant, Wayne will play a critical role in new client expansion and new product offerings for enhancement, social media, digital and other key markets. Prior to joining Ethnic Technologies, Wayne was Group VP Sales for Euro RSCG Discovery’s American Student List business unit. Prior to his Euro RSCG assignment, Wayne was an Enterprise Sales Leader at Experian Information Solutions, Inc and a Group Sales Leader at Acxiom Corporation.

“Wayne’s vision of Customer Relationship Management (CRM), new technologies and the data industry, complements the philosophies that drive E-Tech’s business success,” said Candace Kennedy, Director of Sales and Marketing. “We are excited to have such a well-respected industry innovator join us.  His knowledge and experience will help us capitalize on our current growth as well as shape the future of ethnic marketing and analytics.”

Wayne has extensive experience in direct marketing, database marketing and new customer development. He founded National Demographic Research Corporation and Data Publications and has authored numerous publications. He has worked in product research, sales and account management for Euro RSCG, Acxiom and Experian. His expertise includes business development, new product introduction and training.

“I’ve always respected E-Tech’s thought leadership and forward thinking strategies that enable superior ethnic data solutions and provide overwhelmingly positive results for its clients,” Wayne stated.  “When the opportunity to join forces with the recognized leader in the ethnic marketing industry arose, I knew it would be the perfect fit for me. I’ve witnessed E-Tech’s transformation from not just an industry leader in traditional direct marketing, but also a dominating force in digital and social media advertising applications. With E-Tech’s NO RISK testing, the focus is always on a solid value proposition and positive results for its clients.”

About Ethnic Technologies, LLC (E-Tech)

Ethnic Technologies, LLC is the platinum standard in multicultural marketing.  The result of over 40 years of continuous ethnic, religious and language preference research, E-Tech allows clients to segment their databases by ethnicity, religion, language preference, Hispanic country of origin, degree of Assimilation and gender more accurately and comprehensively than any other approach.  The EthniCenter® offers an Assimilation Index, which distinguishes Hispanic and Asian individuals based on their degree of Assimilation, including their ability to speak their Native Language or understand the language in their prevailing culture. E-Tech incorporates a unique approach for the different Hispanic Countries of Origin. After identifying their specific names, E-Tech does a neighborhood analysis using multi-sourced information compiled from our research team.  The analytics department at E-TECH offers ethnic data appending services and mapping to provide businesses with an overview of new and existing markets.

With the recent release of our new E-Tech 8.0 Ethnic Encoding software and the release of G-Tech 3.2 Gender Encoding software, 2012 could not be a more exciting year for Ethnic Technologies and our Partners. The research, time and effort put into these developments assures you that E-Tech 8.0 and G-Tech 3.2 are absolutely the most accurate products in the marketplace to reach multicultural markets and gain valuable new customers.

Multicultural Marketing and Ethnicity is our passion and we look forward to helping all of our clients and partners achieve the results they expect from the Global Leaders in Ethnic Data Enhancements.


Candace Kennedy, Ethnic Technologies, LLC.
(201) 440-8923 ext. 106


E-Tech is registered trademark of Ethnic Technologies, LLC